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Curious emailer wonders if I “embrace my masculinity,” nudge nudge know what I mean say no more?

Snap snap, grin grin, wink wink, nudge nudge, say no more?

So as the dude behind this blog I get a fairly steady stream of communications from, well, dudes who are not such big fans of the blog. Alongside the veiled threats and not-so-veiled threats and fat jokes and intimations of cuckoldry and predictions of an imminent “beta uprising” I also get emails from guys who profess to be just so confused as to why I even have such a blog, do I hate men or something? I’m not sure if any of them are asking sincerely; most seem to think their little notes will somehow shame me into quitting.

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The 10 Most Ridiculous Responses to the #MasculinitySoFragile hashtag

It's Toxic Masculinity Man!
It’s Toxic Masculinity Man!

The #MasculinitySoFragile hashtag took off yesterday after a Buzzfeed article highlighted a bunch of products being marketed to men with some of the most cartoonish evocations of old-school masculinity you could possibly imagine, from grenade-shaped shower puffs for men to Man Chocolate.

The point of the hashtag was fairly obvious: to look at, and mock, the ways these ads try to capitalize on male insecurities and suggest ways men can free themselves from destructive stereotypes of masculinity.


Highlights from the #MasculinitySoFragile hashtag that’s blowing up on Twitter

Time for a man shower!
Time for a man shower!

So Buzzfeed ran a pretty hilarious post today featuring 23 Gendered Products That Prove How Truly Fragile Masculinity Is — including the example above, of a shower puff shaped like a hand grenade, because what real man would ever use a … shower puff to wash off his manly stank?

Well, turns out I’m not the only one who thinks these gendered products are completely ridiculous; the Buzzfeed post has gone viral, getting nearly half a million hits so far and re-igniting the Twitter hashtag #MasculinitySoFragile.

Here are some of the highlights from the hashtag so far. (Click on the smaller pics to enlarge them.)