UPDATE 2: See here for my updated take on the hoax.
UPDATE: It appears the Emma You Are Next site is indeed a hoax, put online not by a 4chan hacker but by a sleazy internet “marketing” company known for similar hoaxes in the past. That said, it was a hoax designed to take advantage of two disturbing trends — not only the widespread public demand for leaked celebrity nudes but also the antifeminist backlash culture of the internet. Emma Watson was already being denounced and derided by internet misogynists even before the Emma You Are Next Site went online. I have made some changes in my original post below; strikeouts indicate the original text. I have also rewritten the conclusion, and taken down the video version of this post.
You already know the basic facts, I imagine: This past weekend, actress Emma Watson gave an eloquent speech at the United Nations about the necessity of feminism, and how the fight for gender equality can benefit both women and men.
Then some asshole or assholes apparently associated with
4chan a sleazy internet “marketing” firm decided to punish her for her opinions exploit the widespread desire for stolen nudes of female celebrities and the antifeminist backlash that was already developing in the wake of Watson’s speech by threatening to release stolen nude pictures of her, setting up a page entitled Emma You Are Next featuring a photo of Watson alongside an ominous countdown clock, presumably highlighting just when she can look forward to her privacy being egregiously violated.
There’s been a lot of debate over whether or not this threat is a real one or a “hoax.” [It appears that it is a hoax.] Business Insider declares that