Men’s Rightsers and Pickup Artists alike are obsessed with the dilemma of the so-called “Nice Guy” who can’t get laid. MRAs see his plight as a symptom of a gynocratic society in which fickle, asshole-loving women are the gatekeepers of sex; PUAs see it as a sign that beta males need to learn how to imitate the vaguely aloof swagger of the natural alpha male.
And both MRAs and PUAs completely miss the point.
To see just how badly they do, let’s take a look at a recent post from the sadly influential PUA shitbag Heartiste, who uses an alleged Facebook screencap of uncertain provenance as a springboard for a diatribe against the “desperate male,” that is, the “desperate, clingy ünterbeta male” who pursues a woman, often in a weirdly apologetic, even abject way, long after she’s made it clear she has no interest in him.