Pickup artists, classy fellows that they are, are using Elliot Rodger’s killing rampage as a marketing ploy. In the comments to one of Rodger’s videos on YouTube, a company called Strategic Dating Coach offered their solution to prevent similar shootings in the future: send disturbed young men who can’t get dates to one of their coaching sessions!
While this response to Rodger’s mass killing is uniquely crass, the argument that “Game saves lives” is hardly new. To PUAs like Heartiste and Roosh Valizadeh it’s practically an article of faith.