So it’s official: the Emma You Are Next web site, which was threatening to release nude pictures of Harry Potter actress Emma Watson, is a hoax. The site now redirects traffic to the home page of something called Rantic, a mysterious supposed “social media marketing enterprise” with a reputation for hoaxes.
Rantic is now claiming that the real agenda behind its website was a noble one: to expose the evils of leaked celebrity nudes – and, by painting 4channers as the evil hackers behind it all, to get 4chan itself taken down.
Emma Watson, U.N. Women Global Goodwill Ambassador
UPDATE 2: See here for my updated take on the hoax.
UPDATE: It appears the Emma You Are Next site is indeed a hoax, put online not by a 4chan hacker but by a sleazy internet “marketing” company known for similar hoaxes in the past. That said, it was a hoax designed to take advantage of two disturbing trends — not only the widespread public demand for leaked celebrity nudes but also the antifeminist backlash culture of the internet. Emma Watson was already being denounced and derided by internet misogynists even before the Emma You Are Next Site went online. I have made some changes in my original post below; strikeouts indicate the original text. I have also rewritten the conclusion, and taken down the video version of this post.
You already know the basic facts, I imagine: This past weekend, actress Emma Watson gave an eloquent speech at the United Nations about the necessity of feminism, and how the fight for gender equality can benefit both women and men.
Then some asshole or assholes apparently associated with 4chan a sleazy internet “marketing” firm decided to punish her for her opinions exploit the widespread desire for stolen nudes of female celebrities and the antifeminist backlash that was already developing in the wake of Watson’s speech by threatening to release stolen nude pictures of her, setting up a page entitled Emma You Are Next featuring a photo of Watson alongside an ominous countdown clock, presumably highlighting just when she can look forward to her privacy being egregiously violated.
There’s been a lot of debate over whether or not this threat is a real one or a “hoax.” [It appears that it is a hoax.] Business Insider declares that
[CORRECTION: See the section on sockpuppeting for a correction.]
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If you’re looking for evidence of just how carefully – and how duplicitously – the campaign of vilification and harassment now known as #GamerGate was planned, from the very beginning, there’s perhaps no better place to find it than in the chat log from the IRC channel #burgersandfries.
The channel, launched when the Zoe Quinn “scandal” first erupted in August, has served as a virtual meeting place for hundreds of 4channers trying to dig up dirt on Quinn and her supporters and spread this information/disinformation as widely as possible.
Today I would like to focus on some of the dirty tricks that 4channers and others on the channel have been using in their attempts to ruin the life and careers of Quinn and her supporters, tricks that were discussed surprisingly openly.
The tricks I’ll focus on today are spamming, doxxing, and sockpuppeting – including impersonating women/people of color in order to make the #GamerGate movement seem less obviously a white male-dominated reaction to outspoken women in video games.
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A couple of days ago, embattled indie game designer Zoe Quinn embarrassed some of her biggest critics by posting screenshots she’d collected from a 4channer IRC channel, showing an assortment of hateful and duplicitous #GamerGaters literally conspiring to wreck her reputation and create the illusion of a vast grassroots uprising against alleged corruption in the gaming business.
Her critics, put on the defensive, tried their best to dismiss her screenshots as “cherry picked,” and a few even accused her of writing the very messages she screenshotted and posted. Oh, there might be a few bad apples in the bunch, some were willing to concede, but they were in the minority.
And then they pulled out what they thought was their trump card: the full chat log from the IRC channel #burgersandfries from when the Zoe Quinn “scandal” first erupted in mid-August up until September 6th. All anyone had to do, they suggested, was to read the log, and they would soon see that Quinn was presenting a distorted picture based on out-of-context, “cherry-picked” quotes.
Of course, reading this particular log is a bit easier said than done: it’s 3756 pages, in 10-point type, of chaotic overlapping IRC conversations.
This is a classic case of what’s come to be known as “doc dumping,” which Wikipedia helpfully defines as
4Channers discover that Zoe has been spying on the #IRC channels where they’ve been planning and coordinating their “raid.”
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Ah, sweet schadenfreude! The gamebros at 4chan have been insisting publicly that the whole #GamerGate campaign — you know, the vicious attacks on game developer Zoe Quinn and other women in gaming — has been a spontaneous grassroots uprising against corruption in the world of game journalism, not a targeted campaign by misogynistic 4channers and their allies to ruin the lives of Quinn and everyone even vaguely connected with or even just aligned with her.
Well, it’s just become a lot harder to make that argument with a straight face. Last night, Quinn announced that she’s been lurking in the IRC where 4chaners have been diligently and often quite deviously planning this “spontaneous” uprising. And she’s started posting screenshots that seem to offer pretty incontrovertible evidence of just how duplicitously 4channers planned every element of #GamerGate.
