Design-wise, memes aren’t exactly complicated. For the most part they simply consist of an image with some words pasted onto it.
There are really only a few rules to keep in mind.
- Don’t use too many words; text should be brief and pointed.
- Don’t cover the image up with the text.
- Don’t make the text a similar color as the picture behind it; this will render it unreadable.
Trouble is, a startling percentage of MRA/antifeminist memes somehow manage to break these simple rules – sometimes all at the same time.
So let’s take a look at some antifeminist/MRA memes I recently ran across and give them each a quick critique. (Note: I’m not bothering with the content of the memes, such as it it; I’m just looking at the design.)
Too many words! You’re covering up half the face! Wait, is that an EYE PATCH? I’d rather hear about that than about your dumb son.
You’ve covered up the entire face! Some of your text is almost the same color as the background, rendering it almost unreadable!
You covered up the whole picture, what are you thinking!? Why is there a giant white fuzzy thing coming from your mouth like some furry version of ectoplasm?
Too much text! Badly arranged! And a good chunk if it is almost the same color as the background. Unreadable!
What the holy fuck is this background? Great job putting white text over a light blue background with a distracting pattern on it. Also if this is a quote who is it from? You get an A+ in suck.
Hey it’s Karen Straughan from the Honey Badgers. With two blonde women who might be the same woman? Fantastic job here. Not that much text, but it covers up a lot of the images. Also, I’m giving this meme the GOLD MEDAL in Having Text in Almost the Same Color of the Background.
I know, It’s not a meme, it’s just a picture of my cats when they were kittens! I thought they looked cute!
Follow me on Twitter.
Send tips to dfutrelle at gmail dot com.
We Hunted the Mammoth relies entirely on readers like you for its survival. If you appreciate our work, please send a few bucks our way! Thanks!