Cereal giant Kellogg’s is teaming up with GLAAD to launch a new limited-edition LGBTQ-themed cereal called Together With Pride.
Really? Yes, really.
Basically a combination of Froot Loops and edible glitter, the new cereal should be arriving on store shelves in time for Pride Month. Kellogg”s will donate a couple of bucks to GLAAD for every box you buy.
Naturally, right-wingers are attacking Kellogg’s as “demonic” and urging a boycott.
“In my opinion, this is straight-up child abuse,” writes Missy Crane on WayneDupree.com, “and decent parents MUST take a stand….immediately” by throwing out any Kellogg’s cereals they might have lurking in their pantries.
The left is coming after your kids – they are the monsters that live under the bed, and in the closet, and they are coming for your kids…I’ll say it again: The left is coming for your kids.
And they’ll use anything under the sun to do it – even a box of friggen cereal.
I am a mother – my daughter is not young, she’s an adult, but as a mother, I am asking all the parents, grandparents, and future parents, to … take a stand for your kids, grandkids, and future kids by solidly rejecting this demonic nonsense being peddled by Kellogg’s to our nation’s kids.
Oh, but she’s not done yet.
These are young, impressionable, and innocent children, who are being grossly manipulated and pushed into “mental illness” by “WOKE” corporations, and as responsible parents and human beings we need to take a STAND NOW and say “no more.”
There is no reason on earth that kids should be subjected to sexuality. In my opinion, this is child abuse and it’s also criminal.
There are similar attacks on Kellogg’s on an assortment of right-wing sites.
“It looks like Kellogg’s is full on woke now too, despite the damage this will do to children,” laments a post on the Right Scoop. “Welp, there’s another brand of cereal I won’t be buying in the future.”
On RedState.com, meanwhile, Mike Miller harumphs a big harumph at
the insanity being shoved in the faces of children — from cartoon and movie characters to woke boxes of cereal, to encouragement from lunatics that kids as young as 3-years-old, or whatever, “self-identify” their gender without interference from their parents?
Let’s just say I’m grateful, in a sense, that I no longer have young children — as much as I cherish those years of normal child-rearing.
The blog Moonbattery, similarly complains that the “woke” are
com[ing] at kids from every direction with relentless indoctrination, corrupting them through the schools, through television, through the degenerate, hyperpoliticized entertainment industry — even through cereal boxes. …
To encourage children to reject their own gender in accordance with the LGBT agenda, the cereal box sexually disorients them by asking for their preferred pronouns.
I’m not sure that last bit is true; I guess I’lll have to see when the Together With Pride debuts in the supermarket.
Meanwhile, the cereal itself is getting a decidedly mixed review on the cereal-centric site Cerealously.net:
Together with Pride is very generically fruity. It’s difficult and unproductive trying to detect any traces of raspberry or strawberry specifically, because it all gets gummed together by a sticky sugar sheen and the additional cloying sweetness of each piece’s “edible glitter.” Imagine the fakest berry taste you can, then make it hollower and glossier. …
The Bottom Line: 4 good causes with bad executions out of 10
Huh. Apparently creating a deliciously gay cereal is a little harder than you’d think — even with demons on your side.
Follow me on Mastodon.
Send tips to dfutrelle at gmail dot com.
We Hunted the Mammoth relies on support from you, its readers, to survive. So please donate here if you can, or at David-Futrelle-1 on Venmo.
The only thing demonic about this is how rapidly capitalism tries to turn absolutely anything and everything into just another method of making money. Great job trivializing a real struggle for human rights just to wring out money from what you probably consider to be nothing more than another batch of walking ATMs ripe for exploitation, Kellogg’s.
On the one hand, fuck corporations pretending to be socially conscious just for good PR.
On the other hand, I get some measure glee out of a brand started by the extremely prudish anti-masturbation guy now making a gay cereal.
There is no reason on earth that kids should be subjected to sexuality. In my opinion, this is child abuse and it’s also criminal.
Is that so? Speaking of subjecting kids to sexuality, ma’am, how much handwringing have you done lately about twelve-year-old girls being propositioned and harassed by gross, pervy older men? I’m pretty sure that’s a lot higher on the criminal scale than a cereal. Not to mention far more disgustingly common.
So Kellogg’s is… Cancelled?
Imagine if these folks had actual things to complain about like racism, sexism, poverty wage, the wealth gap, climate change, covid…..oh, wait.
Capitalism may be demonic, but on the other hand, EDIBLE GLITTER! Capitalism has brought us EDIBLE GLITTER FOR QUEER PRIDE MONTH!
Maybe I’m just not as mature as the rest of you, but EDIBLE GLITTER!
@Crip dyke : My first thought was “it will be hell on plumbery” since edible don’t mean digestible. Then again maybe that though isn’t very mature either :p
Also, kids are shown sexuality all the time, and mostly it don’t impact them very much (as in, advertisement, discussions between adults, walking where they shouldn’t go for some, self discovery, all that). It’s when you make them participants that the problem lie. I don’t quite think that a gay-themed cereal count as making them a participant.
Pretty good description of sugary foods in general, I’d say… though not usually so for store-bought cereals and candies because I’m one of those people who can barely taste HFCS and what little it does taste like tastes like ick. (I don’t have that issue with pure sucrose or fructose, so I’m not entirely buying the “it’s just sugar!” argument. Maybe it’s actually something like dextrose or maltose, common low-cal sugars frequently added to HFCS, numbing the flavor for me perhaps, but I don’t know.)
However, that entry comically misses the point of both the liberal and the conservative arguments on the issue, so I rate it 4/10. (1 base, +1 for being accurate but irrelevant, +2 for mild amusement. I’m feeling generous.)
Sees “LGBT+ themed” and automatically just knows it involves glitter.
Can that stereotype please just die?
Finally, a way to get gay agenda go down people’s throats!
On the one hand, I’m also annoyed when corporations co-opt actual struggles for rights and use them as excuses to make a buck. But…anything that pisses off the right-wing jackasses makes me happy. I doubt I’ll buy the rainbow glitter cereal, but knowing that some people will be frothing with rage in the cereal aisle makes me smile. (Well, unless they are frothing with rage out loud in the cereal aisle, in which case I’ll have to make a huge deal out of grabbing a dozen boxes of the rainbow glitter cereal from right in front of them.)
If you ever bother to look up a biography of dr. Kellog, well he must be rolling in his grave so much you probably could electrify some empoverished african country if you attached his earthy remains to some power plant…
Somewhat O/T, but the phrase “the gay agenda” makes me think of this:
https://www.amazon.com/This-My-Gay-Agenda-Planner/dp/1720160546
@ anna
Wasn’t it Harvey Kellogg’s dodgy brother who actually set up the cereal company?
@ bookworm in hijab
When Doctor Who came back, there was a lot of comment on “Russell T Davies and his Gay Agenda”. Which I still think would be a perfect name for a palm court orchestra.
If they want to stop the sexualization of minors, they should do something about all those onesies with phrases on them like “Future Hooters Waitress” and “Back off, ladies.”
Kellogg’s hmm, the The Road to Wellness. ‘I couldn’t eat that much yoghurt, doctor!’ ‘It’s not going in that end, sir.’ (I’m a bit immature as well.)
I have vague memories of being a child and being misgendered. Never did this ever “sexually disorient” me. I don’t remember anyone asking outright whether I was a boy or a girl (before teenage), but I’m pretty sure that would not have been traumatic either. It never seemed like a big deal back then.
I don’t even understand what the option to asking would be. Lately, when I’ve been dealing with prepubescent children in English, I’ve just tried to avoid third person pronouns altogether because I have no idea how to gender them. Maybe Moonbattery could also switch to Finnish, and so avoid the problem?
@bookworm : the thing is, when megacorps do that kind of events, it mean there is a critical mass of people that agree that LGBT peoples are people big enough that the marketing department of such a firm can be convinced that it’s not icky *and* it can bring money. It’s the sign of a past victory boring fruits.
It’s quite a bit more commitment than Blizzard saying “oh, BTW that random dragon here is trans”, because Kellogg’s here are investing money in progressive value. It’s not just that gay people exist in the eye of the people in the marketing, but they actively are worth catering to.
(also, isn’t theses cereal US only ? I might underestimate the amount of cereal bought in France, but I have the impression the french just don’t eat that for breakfast)
@TB Tabby : the important part here is keeping the predators away more than insulating the children methinks. The big failure are beauty pageant, with your examples being quite bad too.
I don’t know, these woke lefties telling the world that gay people are a normal part of society. Next thing you know, they’ll be trying to tell us that water is wet.
I’m relatively sure (based on a sample size of people I know) that most of the boxes of this cereal will be bought by adults for their own consumption.
Ohlmann:
AFAIK this market segment is known as “pink money” – not to be confused with the 10 euro note 🙂
@ Lumipuna
You know how all the bridges on the Euro notes are fictional; so no particular countries were favoured or left out?
Well, have you seen what they’ve now done in Holland?
You see, that’s how you stick it to the EU; without Brexiting!
It’s tempting to laugh at people – in 2021! – who believe in literal demons. But remember: this is another example of dehumanising one’s opponents. And if your opponents aren’t human, your actions towards them are unconstrained by the usual morality of human interaction.
“Moonbattery”. How appropriate.
If I was a parent, I’d be much more worried about the whopping amount of corn syrup, simple starches, artificial coloring, etc. than pronouns.
And of course it doesn’t have actual distinct flavors. It’s akin to Froot Loops, where the flavor is technically called “froot”, all the colors taste alike. Except I guess this one is “berry”, which is also a generic taste for sweet things.
Edible glitter sounds fun, though.
Back in my all-carbs, no-food-allergy days, I’d probably have eaten this.
Worth it just for driving the right-wingers into conniption fits, and causing Kellogg to spin in his grave.
@Alan: LOVE the bridges!
@ Ohlmann,
Well, yes, and that is the part that makes me happy (along with annoying the right-wingers, lol). I mean, I was also happy with Gilette’s ads speaking against toxic masculinity: a sign of some cultural shift, hopefully. I think, or at least I hope, that you’re right and that this is indicative of a broader cultural shift towards acceptance.
I do have reservations/issues with these huge corporations and I question how deep their commitment to open-mindedness goes, but it’s certainly a step in the right direction. It’s obviously much better than the alternative of ignoring and/or causing harm to marginalized groups.
Maybe I respond this way to these overall-positive ads because I have seen my particular group also show up in feel-good advertising, and yet with no corresponding material change in our status or in how we are treated (superbowl ads and that hijabi model for CoverGirl spring to mind), and so I can never just be happy, I am still going to be happy-but-wary. To be clear: I am very glad for the ads being out there. But I hope that people who are not in this marginalized group (in this case the LGBTQ+ community) don’t think that ads are enough. There is still so much work to be done.
Other people on this thread who said they are happy but have reservations as well, does my
responsewall-of-text make sense to you? I’m not sure how to really express this…I want to celebrate, so maybe it’s just that I’m too cynical.