Today, as you may know, is International Men’s Day, a pale Men’s-Rightsy imitation of International Women’s Day that is so pointless and uninspiring that even A Voice for Men forgot to write an article about it this year.
Here on We Hunted the Mammoth, we celebrate a much more entertaining holiday: International Male Day, a holiday I made up during which we pay homage to the fashion sensibilities of the legendary International Male clothing catalogue in its 80s and 90s heyday.
International Male, catering to horny gay men, featured an assortment of mesh tops and barely-there swimwear alongside less-risque but equally flamboyant outfits which brave and/or foolish men apparently bought in large enough quantities to keep the catalog solvent for many years. (It stopped publishing in 2007, though the brand lives on, sort of, on a website called International Jock.)
Here’s a typical swimwear spread:
And here are some classic catalog covers I swiped from the Tom and Lorenzo blog, which has many, many more examples if you wish to peruse further.
Happy International Male Day!
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