Gucci has inserted itself into the culture war by releasing a weirdly dowdy dress for men at the low, low price of $2600 a pop. The dress, more a publicity stunt for the brand than an actual product anyone will ever buy, is said to be a challenge to “toxic masculinity.”
And it sort of is, in that its drawn an assortment of toxic men out from the shadows to indignantly protest against this alleged insult to their brand of masculinity. I found a few of these guys (and a couple of sympathetic women) posting about the dress on Twitter:
The reactions were more intense over on my second-favorite hive of toxic masculinity, the Men Going Their Own Way subreddit. (On my first-favorite hive, Incels.co, the regulars seem not to have noticed the new dress yet.)
Some suggested that any man wearing the dress would deserve a beating.
“Anyone wearing this is pretty much asking to get beat up,” suggested melkiorr.
“The only thing that will be fluid would be the nose of anyone dumb enough to wear this in public,” joked ppkoto7.
My_name_jeff2 pulled out the t-word.
Now, you can be a tr*nny without being mentally ill! For only £1699.99
Some lashed out at the model himself in homophobic ways.
“That n***a look like a bitch!” wrote HaywoodJabBitch.
“Behold the eternal virgin!” wrote EnvironmentalRest4. “Getting boned by guys doesn’t count, not in this case.”
Throwawayham1971 mocked any man who would go out and buy the dress.
There is a totally gay dude at Gucci laughing his ass off knowing damn well some fucking loser will buy this to try and get laid.
Rocko20002 tried to retroactively claim Kurt Cobain as an ally in bigotry.
Kurt Cobain might have been a feminist simp, but I’m convinced that if he saw this “grunge inspired” monstrosity sold for I’m guessing the equivalent of US $2000, he would blow his brains out again.
Cobain might have been offended by the price tag but he definitely had no problem with men wearing dresses, which he occasionally sported himself as a challenge to precisely that same toxic masculinity that Gucci is supposedly critiquing.
Luciano700 wrote that
If a man wants to cross dress. Fine that’s his problem not mine
But to shove this down our throats when it is clearly not at the preference of most? That’s going a little too far
It’s not clear how a designer selling a dress that no one is obligated to buy counts as shoving anything down anyone’s throat.
Other commenters saw the dress as a legitimate threat to their kind of masculinity.
“They want you neutered and then they’ll laugh at you” wrote ThrowawayGhostGuy1.
They just want to pander to all of the people and organisations that seek to demonise and ostracize REAL masculinity, the world is changing, not for our benefit.
Monkonajourney challenged the very notion of “tocix masculinity” even as his colleagues in the MGTOW subreddit exhibited it all around him.
Fuck these bullshit societal brainwashing propaganda advertisements. Being a man is not toxic. Wearing masculine clothes is not toxic. Getting angry in the right situations is not toxic. Fighting for yourself and your loved ones is not toxic. Competition is not toxic. Standing up for yourself is not toxic. Not taking shit from anyone is not toxic. Growing a beard, building your physique is not toxic. If it intimidates certain snowflakes, that is their fucking problem. Stop trying to feminize men.
Well, if you make your definition of “toxic masculinity” a series of straw men, you’re only going to succeed in pissing yourself off. No, toxic masculinity isn’t any of those things, from wearing “masculine clothes” to growing a beard. Masculinity in itself is not toxic. Toxic masculinity involves a rigid adherence to an exaggerated version of masculinity that’s socially maladaptive and at times dangerous to people of all genders.
Truly righteous anger is not the problem; a man using anger and implied or real violence to control his wife is an example of masculinity gone toxic. Similarly, suggesting that gender-nonconforming men — say, men in dresses — should be beaten up is toxic masculinity.
Say what you will about Gucci’s ugly man-dress, but it certainly brought out the toxic men in droves, exposing their toxic masculinity in their own words.
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