Categories
Uncategorized

Right-wing baby men are struggling to stir up outrage over a new Nissan ad starring Brie Larson

Brie Larson, inspiring internet baby men to performatively soil their diapers

By David Futrelle

So there’s a new Nissan ad featuring Brie Larson, and the internet’s biggest babies want you to think that they’re OUTRAGED.

I mean, maybe they really are outraged, I don’t know, but whether they’re sincere or just faking it, these performatively angry dudes (and a few dudettes) want us all to know about it. They’re trying to make Nissan into the next Gillette, yelling and screaming on social media, making videos, and doing all they can to convince the folks at Nissan that getting “woke” will make them broke.

The subject of all this alleged outrage is actually a rather tame commercial, a generally uninspired and unoriginal attempt to use “girl power” to sell cars. In the ad, we see a woman and her boss standing outside eating tacos from a truck. He tells her she’s not getting a promotion; she looks crushed. Suddenly Brie Larson appears in a brand-new NISSAN SENTRA!!! and tells her to “drop the taco, get in the car.”

Larson then takes the poor office worker on a speedy tour of the nearby streets, highlighting the car’s allegedly superb handling and some new feature that keeps you from backing into things. The idea is that if Nissan doesn’t “compromise” in kitting out this new model Sentra, the office worker shouldn’t compromise at her job. Larson deposits her new friend back at the taco truck and she stalks back to her boss to (we assume) demand the promotion she was unfairly denied.

Somehow this is supposed to make all sensible people FURIOUS. And indeed, a quick survey of some of the spots inhabited by the internet’s most furious reveals the standard outrage. In the comments to a YouTube video in which Larson explains her thoughts about the ad, internet piss babies drop their little bombs.

“Nissan. You went Full Gillette. You never go Full Gillette. “

“Nissan: Get In loser, we’re going bankrupt.”

“Just like that I’m no longer considering Nissan for my next car”

‘He who goes woke, inevitably goes broke.’Old /pol/ish proverb”

“Now I have to sell my Nissan, thanks Brie. You blank face plank of wood.”

“I love watching companies burn to the ground. It’s quite entertaining.”

“Thanks to women like this, and companies like nissan, we are ushering in a new conservative age around the world!! Please, keep making ads like this, it will ensure atleast another decade of conservative rule. “

“BRANDS BE ADVISED, Going “woke” will lose you my business, I understand on the surface this whole “social justice” thing might seem like a positive force that promotes equality, but I assure you it’s not. Wokeness is an authoritarian extremist ideology of moral absolutism with nearly all the characteristics of a cult.”

And so on and so on.

On Twitter there were similar cries of anguish and anger.

“Congrats on your misandry, Nissan! Great marketing!” complained one Tweeter sarcastically.

“Dammit I just bought a Maxima and now it’s tainted with Brie Larson’s narcissism,” whined another. “Why, Nissan? WHY!?”

“Customers ain’t playing with Nissan acting like a simp for flatbooty clout,” added another.

No, I’m not quite sure what that last one means either, unless “flatbooty” is a synonym for feminist or something.

And if course there were the YouTube videos from the professional outrage-sellers.

It’s all a bit pathetic, really.

Yes, I rather doubt any of these outrage merchants care what I think. But this particular outrage campaign doesn’t seem to be catching on in some places where you’d think it would be an easy sell. Take the Men’s Rights subreddit, where the commercial has elicited some of the requisite outrage but also some yawns.

“Ehhhhhhhhhh… No,” wrote one commenter of the outrage campaign.

[The ad is] saying nothing different than what Jordan Peterson says when it comes to assertiveness and the wage gap. ..

Good for girls isn’t necessarily bad for boys.

“I see no issue with this,” added another commenter. “It’s just ‘don’t let women compromise.’ It doesn’t hurt men AT ALL.”

If this is the reaction from people in the Men’s Rights subreddit, maybe this manufactured outrage is getting a little stale, huh?

Send tips to dfutrelle at gmail dot com.

We Hunted the Mammoth relies entirely on readers like you for its survival. If you appreciate our work, please send a few bucks our way! Thanks!

Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

72 Comments
Inline Feedbacks
View all comments
epitome of incomprehensibility

The only laughable thing about the ad (besides being, you know, funny on purpose) is how it relates cars to COMPLETELY UNRELATED THINGS.

But that’s how car commercials roll.

“This car means family memories!”
“This car is like music because it’s called Sonata!”
“This car is literally freedom!”

Besides, what about the Manly Manliness of “Guts. Glory. RAM”??? Surely the feminists can’t take that away from you!

Savanah Gray
Savanah Gray
1 year ago

Omg. This is just like that time the right DESTROYED Target in, like, a week or something. Remember that? When Target went out of business because of the republican boycott? No? That’s not what happened? What do you mean Target is still in business? Oh. I bet they had to compromise their “firmly held beliefs” and donate to different charities to drum up sales though. Oh, what’s that you say? That was Chick-fil-A? Ah. Gotcha.
Those illiterate tools. What silly little snowflakes they are!

Snowberry
Snowberry
1 year ago

All entertainment media (and I put most product ads in that category) involves taking a risk of some kind. Sometimes it fails to land. “Get woke”, as these types define it, has worked spectacularly well in most cases for various Proctor and Gamble product ads, so it’s not surprising that other companies are trying to imitate.

In movies, even superficial or cynical attempts at “girl power” in big-budget films increases profits slightly right now. It’s more like “get woke, go slightly less broke in the event you fail”. Though eventually, audiences are going to want only the real thing, and then the real thing not even being needed anymore. But, you know, baby steps.

weirwoodtreehugger: chief manatee

I can’t believe that “go woke, go broke” is still a thing that people say when Parasite was in many ways, the biggest movie of 2019.

Moggie
Moggie
1 year ago

If Hbomberguy is to be believed, brands now deliberately court this kind of mantrum, because it’s good for sales. I wouldn’t expect this to directly sell many extra cars – nobody is going to say “I must buy this car to annoy some subreddits” – but if you’re already planning a car purchase, and this publicity brings a new model to your attention, you’re going to check it out, and maybe you’ll like what you find.

CarrieV
CarrieV
1 year ago

“[…] unless “flatbooty” is a synonym for feminist or something”

Meh, when the menzers were himsterical over this Brie Larson person taking over some role they thought could only go to a dude*, they showed closeup pics of her butt and screamed how plump it definitely wasn’t. That’s the “flatbooty” bit.

*I don’t keep up on movies, but I recall enough that she had been cast as some superhero that heretofore had always been a dude. Captain America, maybe?

Snowberry
Snowberry
1 year ago

@CarrieV: Captain Marvel. The original Captain Marvel was a male alien, who died permanently. The current one has been a human woman for decades now.

Perry
Perry
1 year ago

In a morbid way, the funniest thing about these people is their refusal to acknowledge the fact that their precious “free” markets are working against them. Of course, it’s also pretty fucking scary, cause all you need is a little genuine economic insecurity on top of that social chauvinism and they start to get it, but not in a good way. Fascism is capitalism in decay after all.

Crip Dyke
1 year ago

So…

Did they not even pay attention to the fact that Nissan never said, “Women shouldn’t compromise”? They said “you” shouldn’t compromise.

So, unless their constant harping about how it’s not sexist if all the roles are for men so long as the message isn’t explicitly sexist, then complaining about misandry when the message is inclusive but a couple actors are women would seem, and check me if I’m just being CRAAY-ZEE right now, but maybe a touch ignorant, solipsistic, and hypocritical?

probably couldn’t be that, though.

Nikki the Bluth Wannabe
Nikki the Bluth Wannabe
1 year ago

I just checked Urban Dictionary and they don’t have an entry for that particular spelling of “flatbooty,” but “flat booty” has the official definition of “no booty, a person with a less prominent booty, a white girl”. Based off this, I guess @gravekeepersven means Nissan’s looking for white girl cred?

impudentinfidel
impudentinfidel
1 year ago

It’s kind of odd they would bring up the Gillette ad. That’s the poster child for an ad being massively successful specifically because the advertisers manipulated the manosphere hate machine into spreading it.

I’m honestly not sure if that means they’re so clueless they don’t know that or if it’s a subtle nod that they’re playing along on purpose. I have zero faith in their intelligence or their integrity, so both seem reasonable.

galanx
galanx
1 year ago

I remember the debacle Nike went through when it used Kaepernick in its ads- oh, wait….

reggie, the neighbour's cat
reggie, the neighbour's cat
1 year ago

22 minutes complaining about a fairly generic ad? I almost wish I had so little going on in my life that I had the time to spend 20 minutes talking about an ad, let alone film, edit and publish it.

And the ad is very standard car ad stuff. The only real difference is that it’s all said by the person in the ad rather than a voiceover. Other than that, the framing of promoting the car and drivers is completely normal.

Kat, ambassador of the feminist government in exile
Kat, ambassador of the feminist government in exile
1 year ago

“Thanks to women like this, and companies like nissan, we are ushering in a new conservative age around the world!! Please, keep making ads like this, it will ensure atleast another decade of conservative rule. “

So you’re happy, right? Not at all angry? (Psst — you shouldn’t give away the secret of how conservatives rule. Do you really want lefties to know how to destroy conservative rule? You’re not thinking this through.)

Naglfar
Naglfar
1 year ago

No, I’m not quite sure what that last one means either, unless “flatbooty” is a synonym for feminist or something.

I’d guess that’s supposed to be suggesting she isn’t attractive or isn’t womanly enough because her bottom is supposedly not shapely enough for these men’s liking. I haven’t seen Brie Larson’s butt, so I can’t really comment, but then again I don’t really care too much about the shape of other people’s behinds.

@WWTH

I can’t believe that “go woke, go broke” is still a thing that people say when Parasite was in many ways, the biggest movie of 2019.

Yes, but acknowledging that would be to realize they’re wrong about one thing, and that’s a slippery slope to realizing they’re wrong about all the things. Better to just keep pretending about all these things.

@Perry

the funniest thing about these people is their refusal to acknowledge the fact that their precious “free” markets are working against them.

Libertarians: the free market is making me tons of money. Get rekt!
Also libertarians: This product I don’t like is selling. This needs to be shut down!

@impudentinfidel

I’m honestly not sure if that means they’re so clueless they don’t know that or if it’s a subtle nod that they’re playing along on purpose. I have zero faith in their intelligence or their integrity, so both seem reasonable.

It’s the first one. They lack any sort of self-awareness, so they don’t realize they’re actually helping these products by generating outrage.

WMDKitty
WMDKitty
1 year ago

RE: “flatbooty”

Just a thought, but maybe it’s a reference to people who have, like, no ass.

Malitia
Malitia
1 year ago

reggie, the neighbour’s cat wrote on
March 11, 2020 at 3:07 am:

22 minutes complaining about a fairly generic ad? I almost wish I had so little going on in my life that I had the time to spend 20 minutes talking about an ad, let alone film, edit and publish it.

I’ve seen some rant for almost 10, about a 2 sentence announcement and 2 promo pictures. (Marvel’s kitty variant cover month in 2019 was apparently the end of the comic book industry.)

Malitia
Malitia
1 year ago

Said covers for the curious.

Masse_Mysteria
Masse_Mysteria
1 year ago

I’m shook that someone in the Men’s Rights subreddit knows that “good for girls isn’t necessarily bad for boys” (although like Crip Dyke pointed out, the message isn’t gendered in the ad).

Then again, maybe there’s always someone in the Men’s Rights subreddit pointing out the obvious and they just drown in all the general hate? Someone just shouting into the void, “Maybe the systemic issues are more complicated than this??” I’d say props to them, but if I could speak to them I’d probably just ask what they’re doing in the Men’s Rights subreddit.

@Malitia
Those covers are probably worth ending the industry. I love the cat that’s irked Ms Marel just barged in like that.

Alan Robertshaw
Alan Robertshaw
1 year ago

I love those covers.

@ malitia

Will you be blogging about those? I’d be interested in learning more about the context.

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
1 year ago

I rather doubt any of these outrage merchants care what I think

I rather doubt that Nissan cares what any of these outrage merchants think!

Naglfar
Naglfar
1 year ago

@Masse_Mysteria

I’m shook that someone in the Men’s Rights subreddit knows that “good for girls isn’t necessarily bad for boys”

I’m surprised as well, but it seems this is a bit of an outlier. Occam’s Razor suggests we shouldn’t assume that all the MRAs have suddenly become self-aware.

bekabot
bekabot
1 year ago

1. “Drop the taco and get in the car” sounds like not-very-coded language for “lean in” — a proposition not everybody bought when it was explicated in book form. I don’t know how well it can be conveyed through an automobile.

2. Who knew so many insecure men were uneasily poised on the verge of buying a Nissan, which isn’t an SUV and which lacks the reputation of being a muscle monster? Not me.

3. I don’t know that “flatbooty” is a synonym for anything except the spareness of outline which is found in skinny white actresses and which supposedly aspirational for women but not for men. I think that’s what he meant: he’s cheesed off because the pitch wasn’t aimed at him.

Couch Thing
1 year ago

Wokeness is an authoritarian extremist ideology of moral absolutism with nearly all the characteristics of a cult.

Whut?

Seriously, what the heck does this mean? Someone please help

Malitia
Malitia
1 year ago

Alan Robertshaw wrote on
March 11, 2020 at 8:31 am:

I love those covers.

@ malitia

Will you be blogging about those? I’d be interested in learning more about the context.

Quite frankly there was not much context to them.

Marvel comics noticed that the Captain Marvel movie marketing made the cat… I mean, flerken very popular, so they commissioned these kitty strips from an artist* to put on some comics as variants**. There was some half-assed*** early marketing for them as customary. –> Which prompted the video and some other whining by the usual suspects. I yet to figure out how “cat cover” -> “SJW!!!” -> “end of the industry” thinking went****.

* Nao Fuji – If I’m interpreting her twitter right (I don’t speak Japanese) she made a whole book worth that came out in Japan a some weeks ago. And is probably Japan only for now. (Given the strips are silent I’m tempted to try to figure out how to order this.)
** So these are NOT the regular covers. No, I don’t know what the chance was for shops to get these.
*** It was Marvel comics. ALL of their marketing is half-assed.
**** Especially that Valiant had a cat cosplay variant month a year or so earlier and that didn’t cause the end of the world either.

Naglfar
Naglfar
1 year ago

@Couch Thing
I’ll do my best to translate:

Wokeness is an authoritarian extremist ideology of moral absolutism with nearly all the characteristics of a cult.

I think that means “the progressive left wants me to act a little bit more respectfully towards groups I hate, so I’m going to project onto them that they are a cult.”
Projection is everything with these folks, conservatives form all kinds of personality and ideology cults.

Lakitha K Tolbert
Lakitha K Tolbert
1 year ago

I had the opportunity recently to try out one of the Nissan models, a compact car that I thought was really cute. I thought it was nice. It handled well, but felt a little cramped.

Other than that, the ad, and everything else is bog standard, and unremarkable stuff. Apparently, these guys have not learned that being (faux) mad about this kind of thing probably makes a company a little more money than if they simply ignored it, and went on with their lives.

I think all of this is just about Brie anyway. These guys have got a serious mad on for her, and will probably act like this, no matter where in the public sphere she appears, or what she does. I mean, she is a pretty, white, woman who just ain’t acting right, so we can expect this type of silliness whenever she appears in public.

Naglfar
Naglfar
1 year ago

@Lakitha K Tolbert

I think all of this is just about Brie anyway. These guys have got a serious mad on for her

Interestingly, one of the other times I remember them getting mad at her was also motor vehicle related, when she stole a motorcycle in a movie and they demanded her arrest. For acting. In a movie.

rv97
rv97
1 year ago

I want to say that these men probably feel pathetic being men but I think there’s something else in play behind their actions like this. Some I think simply believe that nature or God are destined to “put women in their place”.

Moggie
Moggie
1 year ago

OT: Weinstein has been sentenced to 23 years!

Alan Robertshaw
Alan Robertshaw
1 year ago

Oh wow; Weinstein got 23 years!

We’ll be using the mitigation as an example of ‘how not to…’

ETA: Ninja’d by Moggie!

matruz
matruz
1 year ago

You guys should check the definition of Hatedumb on TvTropes, particularly the category of the “Un-PC Crusader” which fits their rants.

Katamount
1 year ago

A couple things I think are worth underscoring:

— It’s always telling that these right-wing reactionary videos, while undoubtedly lucrative, rely on the same handful of scarce examples to provide content. Whether it’s Brie Larson, Lady Ghostbusters or “Big Red,” there’s so little excess with respect to women’s representation (or that of other marginalized groups) that they have to really dig deep for things to get outraged about.

— The nugget of truth that rests at the core of their content (upon which they smuggle in their reactionary agenda) is the absurd pandering that these ads represent. People know when they’re being manipulated by a profit-seeking conglomerate and if I saw this ad at a movie theatre, I’d roll my eyes hard enough for them fall out of my skull. I really wish these damned companies would stop adopting the language and veneer of empowerment and social justice in service of their own bottom-line. It would at least deny reactionaries this kind of low-hanging fruit.

OT, but I’ve been enjoying this funky New Wave tune from the Manhunter sountrack:

Just as follow-up to the Silence of the Lambs conversation from a couple threads back, I’ve gotta admit to being torn between Michael Mann’s 1986 effort and 2002’s Red Dragon. The latter rises and falls almost entirely on Ralph Fiennes’s performance as Dolarhyde. Not that Tom Noonan was bad in the role, but Fiennes I think captures the intensity of Dolarhyde’s Red Dragon persona a bit better. You almost wish you could mix and match, but they are two very different films, especially in terms of tone. I think Mann played it right with his choice of style: the novel Red Dragon is not Silence and shouldn’t be aping its aesthetics. The 2002 film comes off as a poor imitation of the award-winning thriller, but with an obviously phoning-it-in Hopkins, while Manhunter has visuals, great music and a superior cast headed by a young William Petersen.

If you haven’t seen Manhunter, it’s worth seeing just for that.

Moggie
Moggie
1 year ago

Weinstein’s hefty sentence is from the NY trial, and no doubt he’ll appeal, if he doesn’t go the way of Epstein first. But he still faces charges in LA.

Surplus to Requirements, Observer of the Vast Blight-Wing Enstupidation
Surplus to Requirements, Observer of the Vast Blight-Wing Enstupidation
1 year ago

Interesting how Captain Marvel is in four of those covers, while Thor isn’t apparently in the Thor one.

And nothing is cuter than a cat using Groot as a scratching post before pouncing on Rocket’s twitching tail. There needs to be a cat in Guardians Vol. 3. 🙂

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
1 year ago

off-topic ranting…

I’ve lost 11% of my retirement since last Friday. I’ve always been “Ford, Coca-Cola, and Democrats”… Ford is on life support, the Democratic party is dead….

at least Coca-Cola is still good….

Fuck this life-cycle….

@ Katamount:

there’s so little excess with respect to women’s representation (or that of other marginalized groups) that they have to really dig deep for things to get outraged about

But they got BIG shovels….

Malitia
Malitia
1 year ago

Surplus to Requirements, Observer of the Vast Blight-Wing Enstupidation wrote on
March 11, 2020 at 10:42 am:

Interesting how Captain Marvel is in four of those covers, while Thor isn’t apparently in the Thor one.

Yeah. It’s pretty common for variant covers to correlate even less with the actual content of the title/issue than the regular ones. I’ve seen things like for example a reused 90’s Jim Lee pin-up featuring Emma Frost on an issue of Gwenpool.

It’s generally the result of ordering/making the cover first and thinking what book to put it on later.

Alan Robertshaw
Alan Robertshaw
1 year ago

@ malitia

Nao Fuji

I’ll have to check them out. I like that ‘superflat’ style.

Malitia
Malitia
1 year ago

Alan Robertshaw wrote on
March 11, 2020 at 11:14 am:
I’ll have to check them out. I like that ‘superflat’ style.

I’m not sure you’ll find much, as their only works published in the west were very much these variant covers and a two page back-up strip in the first issue of Black Cat.

comment image

mothkiller
mothkiller
1 year ago

I rather doubt that Nissan cares what any of these outrage merchants think!

I think Nissan really cares what these guys think or more accurately do. They want the outrage are counting on it. hbomberguy pegged this spot on

https://m.youtube.com/watch?v=06yy88tLWlg

Naglfar
Naglfar
1 year ago

@mothkiller
There is something I like very much about how these guys are helping sell more products with their outrage. This happened with Gillette when they bought razors just to throw them away. I wonder if they will buy Nissan cars just to wreck them.
Not sure if it fits under the Streisand Effect, but that’s the closest phenomenon I can think of to what’s going on.

Moggie
Moggie
1 year ago

@mothkiller:

hbomberguy pegged this spot on

As a fan, I just want to say: F͏͈̼̘̲̩ͅR̲̲̭̫̹Ḛ̕E̩̥ ̤Y̲̳̙̥O͙̭͔̪̘̖͔U̪͍͚̗͇͔̭͟R̜̥̖̬ ҉̱S̷̞KI̪̺̤̮̗̝̪͡N͈͔̫̜̦̺

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
1 year ago

@ mothkiller (that’s not nice! moths are our friends!) and, I think Moggie made the same point….

I stand corrected, and thanx for that vid link, it was great!!

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
1 year ago

@ Naglfar:

Not sure if it fits under the Streisand Effect,

I think it’s the “right-wing-douchebags-think-people-care-about-their-crybaby-issues” effect

mothkiller
mothkiller
1 year ago

@Weird

Mothkiller is in honor of my cat. She used to hunt bugs all the time. Then one day she killed a moth in mid-flight. Looked super pleased with herself and just flat out stopped hunting bugs. She decided to retire on top I guess! After I put my cat to sleep about 5 years ago I started using the handle when possible. (And yes my avatar is her when she was enjoying so lap sitting pets)

weirwoodtreehugger: chief manatee

OT: Harvey Weinstein got 23 years!

Diego Duarte
Diego Duarte
1 year ago

@Naglfar

There is something I like very much about how these guys are helping sell more products with their outrage. This happened with Gillette when they bought razors just to throw them away. I wonder if they will buy Nissan cars just to wreck them.

You beat me to it. This is precisely the way conservatives “boycott” things: they buy a bunch of them and destroy them, for symbolic effect. They did it to their Gillettes, their keurig machines, Kaepernic jerseys, and now (probably) their cars.

Makes you wonder what they really meant all those years when they kept telling liberals and progressives to “boycott” people and companies they did not agree with.

Naglfar
Naglfar
1 year ago

@Diego Duarte

Makes you wonder what they really meant all those years when they kept telling liberals and progressives to “boycott” people and companies they did not agree with.

Of course, when progressives do stop buying a product or supporting a person/group (aka a boycott), the right wingers declare that we are “canceling” people or companies and throw fits about “cancel culture.”

Lainy
Lainy
1 year ago

OT: Harvey Weinstein got 23 years!

Good, hopefully he dies in there.

Naglfar
Naglfar
1 year ago

@Lainy
He probably will, seeing as he’s 67 it’s unlikely he’d make it to 90 in prison.