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alt-lite alt-right anti-Semitism antifeminism beta males bullying cringe cuck entitled babies evil SJWs gender policing homophobia incoherent rage mantrum men who should not ever be with women ever misogyny oppressed men racism rape culture soyboys Stefan Molyneux toxic masculinity

Angry dudes prove “toxic masculinity” isn’t a thing by screeching about a Gillette ad and calling other men soy boys, cucks, and f***ots

Gillette ad from 1905. Has the razor company now alienated its manbaby customer base?

By David Futrelle

Gillette’s new ad challenging toxic masculinity has got a lot of people talking. Unfortunately, most of them seem to be angry dudes attacking Gillette for challenging them to be “The Best Men Can Be,” and using the ad as an excuse to call other men “soy boys,” cucks, sissies, pansies and f***ots.

The ad, which took on an assortment of related issues ranging from bullying to sexual harassment, has gotten 5.6 million views on YouTube since it was released Sunday. It’s also gotten more than 400,000 “dislikes,” nearly four times the number of likes.

If you haven’t seen it yet, here it is. I have mixed feelings about giant corporations trying to position themselves as progressive entities, but the ad itself is pretty good, as these things go.

So what are the online, er, critics saying? I spent a while reading through some of the reactions on Twitter, where the video was also posted, and, well, let’s just say that, just as comments on any article about feminism prove the need for feminism, Tweets about videos challenging toxic masculinity prove the need for videos challenging toxic masculinity.

Let’s start with Jeffrey here, who conveys some of the flavor of the response with this weird attack on Ana Kasparian of The Young Turks, who appears briefly in the video as an example of a journalist talking about the #MeeToo movement.

Jeffrey
‏
 
@JayRosewater
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#GetWokeGoBroke #fuckgillette #gillette  Dear Gillette, the thought of this hag shaving it's twat with your razor has unfortunately put me off buying them ever again.    Hope you can sustain your business selling to soy boys and hairy dykes.   Good luck buttercup!

But most of the attacks weren’t misogynist attacks on women; they were, rather, misogynistic attacks on the allegedly insufficient masculinity of the Gillette executives behind the ad, and on those the ad was designed to appeal to.

Did I say men? I meant “soy boys.” Or at least that’s what the commenters meant.

Lulu
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@StevenPlount
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Replying to @Gillette
You idiots. I will never use anything you sell ever !!! You need some marketing directors with some balls instead of the soy boy snowflakes that thought up this bullshit advertisement . Good bye and good riddance!!
are you a Soy-Boy-non- gender-binding-beta-male ?

Do you constantly lean to the left like some kind of mindless robot?

Do you have zero self-discipline/commonsense and believe everything the MSM tells you ?

😃...you do;
 “than soft-cock Gillette Shavers are for you
I'd like to know when BAD Boys real men stopped getting all the beautiful women.  It hasn't stopped.  No woman wants a wet noodle soy boy.  So @Gillette stop your virtue signaling real women like real men.

Apparently, all the excess testosterone in these manly men’s systems has rendered them incapable of original thought. These aren’t the most creative of people.

Still, some eschewed the “soy boy” insult in favor of assorted old-school insinuations of inadequate manhood.

The best THEY want us to be are mewling beta males.  Shaming the man-apes into submission is the narrative. #FuckGillette
I won't buy any Gillette products henceforth.  These preposterous attacks on masculinity are not going to work.  America doesn't deserve a nation of feminized sissy boys!
Men are not limp wristed girls, ok some are, but a real man is just that, a man. We wont give up our masculinity for gillette or anyone else. Go ahead and be a pansy if you want to. I will not.
What in God’s name is wrong with you people? You want men to be sissies, or mommy’s boys or something? Get over the PC crap and sell MENS products! When I run out of Turbo blades, I’m done with your brand! CEO must be a mamas boy now, huh??

Others mixed-and-matched old and new school insults with gleeful abandon.

Remember cucks, hairy femonists prefer that you shave your balls before surrendering them.
Gillette is the only razor with a patented soy based comfort coating so betas can shave their pits to please their girlfriends who refuse to.
Gillette ad brought to you by pansies, swishes, and soy boys.
Any real Man in his right mind would NEVER join a Emasculated Beta Org that is for Sissy Beta Soyboy

Others descended into straight-up homophobic attacks:

Do I have to shave my balls too, faggots?
Lick my ass u fucking cucks maybe u faggots can switch from razors to dildos fucking queers jam ur razors up ur assholes

Others went with everyone’s favorite transphobic slur.

Gillette The Best A Tranny Can Get

Such an inventive play on Gillette’s famous slogan “The Best a Man Can Get.”

And it’s not like anyone else thought of that joke. Oh, wait.

Bye-bye Jill-ette "the best a cuck can get"
The best a total faggot can get.
Gillette: The Best A Bitch Boy Can Get. #TheBestMenCanBe
Gillette. The best a soy boy can get!
the best a pansy can get

Yes, I’ll have the combo, please.

Gillette, the best a soy boy, beta male, NPC, cuck, can get.

On second thought, I’ll have one with everything.


But perhaps the strangest contribution to this whole debate that I ran across while, er, researching this piece by bumbling around on Twitter came from our old friend Stefan Molyneux, the culty Canadian “philosopher” and YouTube blabber, who had this observation about the ad:

Not one Jewish dude in the Gillette anti-male film about the #metoo movement?

Seems kinda anti-Semitic to me.

Stefan is suggesting, in a sly if not-quite-plausibly deniable way, that the ad is somehow going easy on Jewish men and exempting them from the “toxic masculinity” accusations, almost as if there were some big Jewish conspiracy on Madison Avenue to go along with the one in Hollywood.

How do I know this is what he’s getting at? Molyneux is an increasingly open anti-Semite who pretends to oppose anti-Semitism; he regularly tweets regurgitated anti-Semtiic talking points and, in a tweet the other day he explicitly denied that he has any Jewish blood in him. Which is evidently a big concern in the circles he hangs out in these days.

My question, of course, is how he can tell that none of the guys in the ad are Jewish. I mean, there are a LOT of boys and men in the ad, and it kind of seems statistically likely that at least a couple of them are Jewish. But evidently Stefan’s Jewdar is better than mine.

Turns out Stefan wasn’t the only one thinking about Jews. So were these guys, and they weren’t quite so subtle as Stefan in their tweets.

It’s only the white men portrayed as the evil ones. Minorities were the white nights. @Gillette should review actual rape statistics and see they’re disproportionally committed by people of color, and the vast over representation of sexual harassment & rape by Hollywood Jews.
and the director of the ad is Kim Gehrig. Woman? Check. Jew? Check. Every. Fucking. Time.

(I’m not quite sure how this fellow decided she was Jewish; I found no indications as to her religion online. “Gehring” is a German name but as far as I can tell not one specifically associated with Jews. Not that anti-Semites are big on accuracy.)

So I guess the problem isn’t just that a lot of men are poisoned by toxic masculinity. I guess a lot of them are also Nazis, who turn every discussion into an opportunity to talk shit about Jews.

I mean, we knew that already. But how convenient to be reminded of both facts so colorfully in this little collection of tweets.

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rv97
rv97
2 years ago

These guys make me sick. One day I hope they get toxic masculinity handed to them, in all its rotting glory. They could at least try and explain specifically what they find problematic about Gilette’s ads as opposed to the name-calling they’ve resorted to.

Snowberry
Snowberry
2 years ago

They could at least try and explain specifically what they find problematic about Gilette’s ads

Their problem is that “real men” are bullies, and anyone else is a weak loser, and Gillette is suddenly out of nowhere attempting to invalidate their identities by reversing that. Because jew attack.

weirwoodtreehugger: chief manatee

It seems like anti-Semitic people confuse German-gentile names for Jewish names a lot. Kinda ironic.

rv97
rv97
2 years ago

@weirwoodtreehugger: chief manatee I admit I can confuse both German and Jewish names, but this is because I’ve neither been around Germans nor Jews that much. Generally, I don’t care about it otherwise.

@Snowberry: I hope that they don’t file a formal complaint against them because those shit-eating diseases don’t deserve to run the world – gender policing should be left to the last millennium, not brought back to this one. Then again, we don’t need corporations with their criminality on our side.

Ooglyboggles
Ooglyboggles
2 years ago

Sad to see the dislikers are out in full force over that Gilette ad. At least said ad is trending.

Troubelle: Moonbeam Malcontent, Bard of the New Movement
Troubelle: Moonbeam Malcontent, Bard of the New Movement
2 years ago

Now here’s something I find confusing
And not particularly sweet
In the nest of scum and bigotry
Filled by many a tweet
One particular comment
Stands out to me
Sayin’ that Gillette’s market in women
Can only be filled by…won’t say that, can’t lie

But nevertheless it shows
How much the wind blows
Through that guy’s head

I’ll tell you a story, no glory
About how when they still told me
I was a girl, and I didn’t know not to believe ’em
Before I was in sixth grade
Ma gave me a razor
Told me to shave
Specifically
Legs and pits

That’s what she did
That’s what I tried
She called me a gorilla if I didn’t
(Though other students didn’t seem to mind)

I could bitch about her all day
She sure ain’t on my side
But more to the point I’ll tell ya
A truth, can you abide?

People assigned female have hair too
It’s just that jackasses like you
Can’t stand it
They put up the ads, talk about smoothness
And if you don’t follow, well
People cock their heads and walk away
If only the day
Would come

But for now
I haven’t shaved my legs since summer
I’m no girl, of course
But something tells me that the kind of people
That bitch about an ad like this
Would reject anything
Past a binary
Think I’m just some posin’
SJW.

I’m no warrior.
Says in the name.
I’m more of a bard.

Mom told me boys wouldn’t like me
if I didn’t shave my legs.
I asked her
if she’d really want me to marry someone
so finicky.
She never had a very good answer.
Do you?
Does anyone?

I’m on the flip side of the public equation.
Looking for testosterone.
A little afraid of needles.
But hey.

Maybe I’ll grow a beard someday.

rv97
rv97
2 years ago

@Ooglyboggles one day we need a violent uprising against the right. The sooner the better.

Wanda
Wanda
2 years ago

“Women like real men!” shouts angry man to a room full of other angry men.

I’m not sure how a white supremacist can step back and look at his chums, see about 2 women in a group of 100, and still believe whole heartedly that women are so totally into them.

There are men who co-opt feminism to get laid, and I’m not saying they’re right, but at least they’re, like, 80% smarter than these guys if meeting women is their goal. Soy is good for the brain, I guess.

Also, I’m ready for them to move on from soy boy. Seriously, every new version of the original “libt*rd” continues to get dumber and dumber and more abstract. At least libt*rd made sense in a gross way. NPCs and soy boy does not. They just look like toddlers inventing new slurs to impress other toddlers who aren’t in their clique. As the great Regina George once said, “Stop trying to make fetch happen!”

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

Guyfriend Chatface just sent a message of “we should talk about this Gillette ad!” to me. Serendipitous!

Someone fetch me my demon-slaying spear

Alan Robertshaw
Alan Robertshaw
2 years ago

comment image

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

(Soy is, in fact, good for the brain)

(As in, plant oils and proteins are much better for the cytoskeletons of cells in comparison to animal proteins, and this applies double for those wiggly worms, the neurons and their glial friends.)

EDIT: It’s a shame that doesn’t say “Censor Incel”, Alan

rv97
rv97
2 years ago

@Scildfreja Unnyðnes

Doesn’t matter, estrogen in men is literally worse than cancer, and soy helps to promote that! [sarcasm clearly intended]. Hopefully they all become too malnourished to even carry out violent attacks with that attitude.

Snowberry
Snowberry
2 years ago

@rv97: Please do not advocate violent uprising.

It’s true that big corporations are, with rare exceptions, on nobody’s side but their own. Ads like these are pandering, and quite often, something close to *actual* virtue signalling. But at least we can appreciate that they are a good indication that the “baddies” are losing the culture war; big corporations aren’t known for taking major risks with their consumer base.

rv97
rv97
2 years ago

@Snowberry I feel like we have no influence though when it comes to stopping corporations just doing what they want, and it also seems like that the right are too resistant and successful in maintaining their repressive ways. Is there anything we can do? Anything I can do?

I live in the UK and I’m a full time university student. I admit that I’m not very politically active and I’m not sure if I’m prepared to be. My main concerns are about increasingly restrictive intellectual property law, gender, sexuality and the environment, and I am a little concerned by the role of corporate monopolies’ influence on our lives. The FCC in the US practically serves corporations since 2016. Fuck them.

Alan Robertshaw
Alan Robertshaw
2 years ago

Ah, the soy thing. Let’s take a look shall we?

Ever heard that soy protein increases oestrogen (the female sex hormone) and decreases testosterone in trained males? You wouldn’t be the first. Reassuringly, this is not supported by the majority of peer-reviewed research. Soy protein is very popular in East-Asian diets and is a helpful protein source for vegetarians. A meta-analysis conducted at St. Catherine University in Minnesota reviewed over 30 studies examining the hormonal impact of soy on testosterone and concluded that it had no impact [5].  In addition, one extremely relevant paper in the Journal of the International Society of Sports Nutrition showed that a 12 week supplementation with soy protein did not decrease serum testosterone or inhibit lean body mass changes in subjects engaged in a resistance exercise program [6].

Heh, what soyboy beta cuck came out with that? Oh..

http://www.schwarzenegger.com/fitness/post/4-new-nutrition-myths

weirwoodtreehugger: chief manatee

“Soy boy” has never made any sense to me either, Wanda. Soy makes men low testosterone and unmasculine so they can’t get laid and won’t have children, but soy is a big part of the diet in many of the cultures in the world’s most populous continent, so how does that work? Plus, it’ll never stop amusing me that that Infowars dude Paul Watson or whatever his name is, rants about the damaging effects of a soy heavy diet while selling dietary supplements that contain a crap load of soy.

I think I might have to rewatch the hbomberguy video on soy boys. It’s one of his best.

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

The “soy = feminine” myth is just pure racism and bigotry. That’s all it is. Far as I can tell it started as “soy latte”, which just extended out from a disdain for people who drink coffee that isn’t plain-black. Real Americans drink their coffee black and strong, sitting in their trucks on the way to the job site to haul loads of pipe, after all. Liberal elites are the ones that drink fancy frou-frou mocha soy latte.

They’re just trying to smear a veneer of science on it with the estrogen thing, it’s all just macho posturing.

Jane Done
Jane Done
2 years ago

It’s kind of pathetic that the bulk of the opposition has nothing more to say than “CUSS CUSS CUSS ARGLE BARGLE YARRR!!!!”

But I suppose cave-man “logic” is the inevitable result of diving head-first into post-fact politics.

@Scildfreja Unnyðnes

Someone fetch me my demon-slaying spear

Is this it?

http://pm1.narvii.com/6863/abc00f46ea72cb01f7bb10dcce5e0a7cb6c53dfcr1-800-566v2_00.jpg

Lizuka
2 years ago

I really hate the fact that we live in a world where, “You shouldn’t be a bad person,” is a controversial opinion.

rv97
rv97
2 years ago

@Scildfreja Unnyðnes I hope we get more working class individuals who are sympathetic to socially liberal causes, because by the looks of it from around the world, few are. It only helps to perpetuate liberal stereotypes that help to further aid their repressive goals.

Jane Done
Jane Done
2 years ago

@Scildfreja Unnyðnes:

The blue collar angle always makes me laugh. I work in piece-count, that supposed bastion of meritocracy where you’re (supposedly) paid according to how much shit you can do in a shift, and the only limit is your body. I routinely get told by my managers that I put most men to shame.

I love lattes. And also tofu. And also feminism is right about everything.

Anyone trying to use the “I lift things/build things/sweat lots for a living” to justify their conservatism/bigotry can stuff it.

Hypatia's Daughter
Hypatia's Daughter
2 years ago

Like a diamond in the manure pile:
Jeff-n-GA

When I run out of (Gillette) TurboBlades, I’m done with your brand.

Because nothing shows the depth of their manly outrage and their unshakeable commitment to principles, than using up those last few razor blades instead of tossing them……

Jenora Feuer
Jenora Feuer
2 years ago

@rv97:
Of course, part of the problem is that decades of wage stagnation and worse has left the working class in general with not enough time or energy to actually get up to speed on what’s going on. That helps make sure that they can only ever really get the sound bites that oversimplify and point in the wrong direction.

Decades of active anti-intellectualism then ensures that people refuse to listen to actual experts, especially when they start with ‘it’s complicated’ (which it always is).

We’re seeing the result of generations of deliberately making sure that people are uninformed and unable to inform themselves.

Mayu Kitsune
Mayu Kitsune
2 years ago

While I find big corporations doing these type of ads a bit pandering, at least their willing to throw their millions in ad money in at least suggesting people shouldn’t be shit heads, but of course “real men” find anything suggesting that being a dick to everyone isnt the most manly and sexy thing an attack on “all men”. Also I find it fucking hilarious that they keep peddling this soy shit even after a site ran by Schwarzenegger himself (the post may not be by him but he or someone he hired had to give it the go ahead), who actually ran as a republican, says that soy doesn’t lower testosterone, they won’t even trust the supposed “real men” they worship

rv97
rv97
2 years ago

@Jane Done good to hear that you put most men to shame. And yes, I wish radical feminists ran this world (just not TERFs).

My parents, from South East Asia (I was also born there but moved out from a young age), do hold some liberal beliefs, but one of them is sadly not about gender and sexuality, since they, like most Filipinos, adhere rather tightly to Catholic doctrine.

Jane Done
Jane Done
2 years ago

@Jenora Feuer:

We’re seeing the result of generations of deliberately making sure that people are uninformed and unable to inform themselves.

More like millennia. That’s pretty much been the MO of European civilization for all of written history, probably longer. If anything, the recent surge in progress has finally resulted in a genuine threat to the thousands-years old power structures, and what we’re seeing is push-back.

Michael Suttkus, II
Michael Suttkus, II
2 years ago

On the one hand, corporations aren’t the good guys (are there good guys?)

On the other hand, at least Gillette is using it’s power over the media for good. Whatever their green-hearted motives, this video will have some impact and help a generation of young people see what we’re fighting for. So, good on Gillette. I’m actually in the market for a new razor, so I guess I’ll throw some money at them.

Ariblester
Ariblester
2 years ago

@wwth

“Soy boy” has never made any sense to me either, Wanda. Soy makes men low testosterone and unmasculine so they can’t get laid and won’t have children, but soy is a big part of the diet in many of the cultures in the world’s most populous continent, so how does that work?

Apparently, it’s because the soy products eaten by East Asians are fermented soy, which somehow neutralizes the phytoestrogens or something. Doesn’t make any sense to me, either; while some soy-based foods are fermented, such as soy sauce and miso, others such as tofu and soy milk aren’t, and edamame are just boiled and salted in the bean pod.

@Jane Done

More like millennia. That’s pretty much been the MO of European civilization for all of written history, probably longer.

This is not true.

AsAboveSoBelow
AsAboveSoBelow
2 years ago

I don’t get it. This ad valorizes men who act as moral guides, fatherly protectors, and, well, guardians of a civil society. How is that not real masculinity? Looks pretty damn traditionally masculine to me.

Victorious Parasol
Victorious Parasol
2 years ago

@AsAboveSoBelow

I was thinking the same thing. The framing is very much about men protecting boys or protecting women, and modeling that behavior for others. Considering how often the manosphere brays about how women should be grateful (read: sexually available) because men protect them, you’d think this ad would go over pretty well.

Oh, gosh. I forgot that the manosphere doesn’t always mean what they say.

Kevin
Kevin
2 years ago

Old git who shaves his face here. Gillette want to be progressive, good luck to ’em. Their ads won’t put me off, though I’m more interested in whether the product works as intended. I find a shave refreshing rather than anything I associated with my gender identity.
Have to admit having sideburns that make me look like Wolverine’s grandad though – I leave that bit as there are times the Parkinson’s world have me doing a Vincent.

Snowberry
Snowberry
2 years ago

@rv97:

Ah, I remember being young and afraid of the world… and for the world. There was the constant threat of nuclear annihilation. The US was only the “good guys” in the sense that they treated their own citizens less shitty than the Soviet Union, and stood as a deterrent against the Soviets conquering Western Europe; otherwise, they were every bit as much of an Evil Empire. Reagan and Thatcher were the worst things to happen to the global economy, worker’s rights, and the environment. AIDS was being ignored because it was a disease of f**s and n*****s even as it threatened to spread to other populations, because who cares about those subhumans. Most of the former hippies proved that they had only a superficial commitment to the hippy ideals of peace, love, and goodwill… they just wanted casual sex and no draft. Once they had those, they settled down to become good little citizens. Vulture capitalism, job exportation, immigrant blaming, the drug war, and so on. It was all too much.

For my own part, I did (and still do) on-and-off LGBTQIA+ and sex work activism, since those are closest to my own interests – I’m bi, and did some sex work in the early ’90s. I don’t try to handle everything. No one can. Pick and choose not just your battles, but also your wars, and let others handle everything else.

As for how the world changed since my youth? Some things have gotten better. Some things have changed, but not really improved yet – though at least it feels like a game of musical chairs where, instead of taking away chairs, we’re slowly whittling away avenues for fuckery. A few things have gotten worse. The internet has brought the horrible people who lurked in dark corners to the light of day; while it allows them to find each other, it also allows us to find each other and them. It’s a long, slow grind, with major victories coming after decades of hard work, and we do it for future generations as much as ourselves.

It’s okay to feel overwhelmed, but overwhelmed need not lead despair.

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

Apparently, it’s because the soy products eaten by East Asians are fermented soy, which somehow neutralizes the phytoestrogens or something. Doesn’t make any sense to me, either; while some soy-based foods are fermented, such as soy sauce and miso, others such as tofu and soy milk aren’t, and edamame are just boiled and salted in the bean pod.

Oh this part is my favourite part of the whole soy turns the frogs gay nonsense they’re on about. Because yes, you’re right – they’re talking about phytoestrogens, which have the word estrogen in it, so it’s clearly a scary female thing that no manly man would want to ingest willingly.

But – oh god, this is hard to explain – okay, look. I will do it with pictures.

Here’s estradiol, which is what most people mean when they say “estrogen”:

comment image

And here’s a generic phytoestrogen they’re talking about:

comment image

I mean, they all have some rings, right? Pretty scary! I bet they act just like estrogen in a human!

But – but wait. What’s that sound I hear?

Is that the sound of some science???

comment image

Feast your eyes on this chemical and ask yourself – which of those two above is it most similar to?

comment image

Looks much closer to the estradiol than the isoflavone, right?

Know what it is?

It’s fuckin’ testosterone

comment image

These saucy bitches. I have no words. Only many, many giggles.

Alex
Alex
2 years ago

I generally liked the add, especially because there were men of colour in it, being active, not just in the background. It is virtue signalling, because Gillette is in it to sell razors, not to do a damn other thing. But if it gives people the idea that letting their boys torment and harass the hell out of other kids is even remotely Not Okay, then that means one less kid goes through the horror and life-altering injuries and PTSD bullying and assault in school caused me. And if that’s threatening to masculinity, well. It’s not like I count to MRAssholes anyway, because I’m a trans man and therefore Not A Real Man. Someone make me a soy latte, please, I do feel parched.

Still not shaving my beard, though. It is small but it’s taken me 2 years of T shots to get this far. Sorry, Gillette, I don’t like your ad that much. And when I do shave, it’s with an old-school safety razor and Russian razor blades branded Sputnik. (I’m so not joking, they’re amazing.) Someday, this Hobbit will have the Dwarven beard of his dreams. Someday.

Shadowplay
2 years ago

@Alex

Safety razors for the win! I do prefer Wilkinson Sword blades though. Seem to last better.

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

@jane,

Oh gosh yes that is basically me in that picture. You nailed it!

The blue collar angle always makes me laugh. I work in piece-count, that supposed bastion of meritocracy where you’re (supposedly) paid according to how much shit you can do in a shift, and the only limit is your body. I routinely get told by my managers that I put most men to shame.

I love lattes. And also tofu. And also feminism is right about everything.

Anyone trying to use the “I lift things/build things/sweat lots for a living” to justify their conservatism/bigotry can stuff it.

Yeah, the whole traditional macho scene is beyond silly. Blind beyond all reason. But great to mock :3

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
2 years ago

Discussing this ad on FarceBook today, too!!

I have mixed feelings about giant corporations trying to position themselves as progressive entities, but the ad itself is pretty good, as these things go.

It don’t bother me, not a damn bit! I know better than to believe the mega-corporations are, or are ever going to be “progressive” — they’re capitalists, pure-dee.

But I have noticed an encouraging number of advertisements with a lot of diverse (or at least diverse-looking) people, and an encouraging number which seem to be seeking to start/maintain a conversation about social conscience.

I say “ride that horse as long as it’ll run”!!!

Weird (and tired of trumplings) Eddie
Weird (and tired of trumplings) Eddie
2 years ago

@ Scildfreja:

You’re a treasure, you TRULY are!!

From an evolutionary perspective, I’d expect estrogen and testosterone to be really similar, as they probably used to be the same, and split sometime around the time we (we meaning “critters”) invented sex.

That is a guess, but it makes sense given analogous organs…. I better study this… when I get a minnit….

Pavlovs House
Pavlovs House
2 years ago

@Jane Done and @Scildfreja Unnyðnes

I’ve also been mystified by the association these types insist on between their world-view, presenting one’s gender as traditionally masculine, and certain occupations, and, yes, choices about food.

As if I cannot drive a truck, like my coffee black most of the time but drink a soy latte when I feel like, support progressive causes, read feminist-written history, jump out of airplanes, not like bullies, all at the same time? [OK, not literally all at the same time but, yeah, I like doing all that.]

And to amplify what Wanda says, it seems like I *never* see these types who claim to be so masculine with traditionally attractive women as their partners.

I remember when, RooshV I think, would mock those photos of some guys wearing a “this is what a feminist looks like shirt”; every once in a while I laugh imagining I should do that, like at the range or something with Ms. Pavlov’s House [conventionally attractive, long blonde hair, big blue eyes and all] snuggled up against me but, eh, after all I’d rather have someone else be the center of attention.

Scildfreja Unnyðnes
Scildfreja Unnyðnes
2 years ago

@Pavlovs House,

Yeah. Funny enough, the black coffee and big trucks and loud disdain for feminism? That’s all virtue signalling. They’re just signalling conservative virtues.

Plenty of those dorks drink iced cappucinos in the summer.

Pavlovs House
Pavlovs House
2 years ago

@Scildfreja Unnyðnes

Incisive observation on your part, brilliantly stated, as always.

Also, many appear to lack the physical vigor and conditioning they claim to champion as an indicator the masculinity they advocate. I find that interesting as well.

[OK, everybody stop writing such astute comments. You all made me hang out here rather than work on the article I said I would work on tonight. Meanies.]

[kidding, obviously. the intelligence here is uplifting]

Pavlovs House
Pavlovs House
2 years ago

Darn it. Missed the edit window. That was supposed to read “…as an indicator of the masculinity they advocate.”

weirwoodtreehugger: chief manatee

I’m a woman and a feminist and I prefer black coffee to fancy expensive sugary coffee drinks. Although I do like the coffee dessert type things every so often. I’m always amused by the black coffee = manly thing. My mom also drinks her coffee black. My dad drinks it with milk and brown sugar.

Ariblester
Ariblester
2 years ago

@Scildfreja Unnyðnes

Yes, the entire phytoestrogen angle is arrant nonsense prima facie. Looking at how they try to rationalize their way into #NotAllSoy is mildly entertaining.

Surplus to Requirements, Observer of the Vast Blight-Wing Enstupidation
Surplus to Requirements, Observer of the Vast Blight-Wing Enstupidation
2 years ago

@WWTH:

I’m a woman and a feminist and I prefer black coffee to fancy expensive sugary coffee drinks. Although I do like the coffee dessert type things every so often. I’m always amused by the black coffee = manly thing. My mom also drinks her coffee black.

So does Captain Janeway:

“Listen to me VERY carefully, because I’m only going to say this once: Coffee. Black.”

weirwoodtreehugger: chief manatee

So does Captain Janeway:

Maybe that’s why I don’t hate her like so many others seem to do.

Jane Done
Jane Done
2 years ago

@Ariblester:

I am not referring to the “Christians destroyed everything” talking point of angry atheists. Restriction or control of knowledge is a repeating theme in rigid hierarchical structures, the latter being something which ancient Greeks and Romans were very much practitioners of.

In fact, the very first written mention (AFAIK) of gold and silver being used as a literary device to rank the value of human beings was in Plato’s Republic (pg 271, last paragraph).

Not to mention, evidence suggests that the agricultural revolution coincided with the dawn of patriarchy.

My use of the phrase “European civilization” is meant in the mostly literal sense: civilizations of white people in the geological area of what is now referred to as Europe, and the time frame I gave, written history (3500 BCE – present day), is intended to clarify that.

Buttercup Q. Skullpants
Buttercup Q. Skullpants
2 years ago

I like the ad. Most ads try to make you feel bad, or inadequate in some way. This one is trying to lift people up.

It seems like such a gigantic self-own to yowl about the end of masculinity when someone suggests “don’t be a jerk”. It’s similar to the way Trumpers automatically infer anti-Trump sentiment from speeches that gently remind people that decency, integrity, and honor still exist. They get all indignant about the imaginary slight: DECENCY!?!! HOW DARE YOU MAKE TRUMP LOOK BAD BY MENTIONING THINGS HE DOESN’T HAVE!

If intervening and rescuing people in trouble is so soy, then by their logic firefighters, military, EMTs, and superheroes must be among the biggest cucks.

An Impish Pepper
An Impish Pepper
2 years ago

All the Asian-Ontarians who voted for a party that ran on bigotry and cruelty instead of a costed platform last year need to take a long and hard look at the kind of people they’re enabling and allying with because this is just sad.

Also while we’re on the subject of demon-slaying spears:

https://www.youtube.com/watch?v=MMmsRQ-NehY

@Ariblester

Interesting website! I guess it just goes to show that maybe the “New Atheist” movement was closer ideologically to the religious right than the secular progressives all along, and their arguments with Christians were little more than theological differences.

Bina
2 years ago

WWTH mentioned H. Bomberguy, so I dug up these gems of his.

First, the one where he sends up Pajamapants Watson and all his spittle-flecked, supplement-shilling nonsense:

https://www.youtube.com/watch?v=C8dfiDeJeDU

(Spoiler: there’s SOY in them thar manhood pills!)

Then, the one where he gets his own T-levels checked (spoiler: they’re above average, as you may have guessed from his receding hairline) and goes on a soy-rich diet:

https://www.youtube.com/watch?v=5MS0TrsI7rE

(‘nother spoiler: it has no effect on his t-levels whatsoever, but if he keeps it up, it could do wonders for his cholesterol levels!)

And finally, the coda to the whole soy-diet experiment, in which he devotes more razzes to Pajamapants & Co.:

https://www.youtube.com/watch?v=XYXkHIsslD0

Oh, and a special bonus taunt for the Spittle-Flecked One:

https://www.youtube.com/watch?v=JOp28hQb_Xw

Needless to say, all the phytoestrogens in those brain-boner pills seem to have made Paulie a bit, erm, TESTY. Kind of like all those woman-haters in the comments section of the Gillette ad who, amusingly, seem to think they know just what kind of man we straight wimminz go for, and that they’re it.

Had I known this would blow up into such a huge kerfuffle today, I’d have stopped in for some soy milk at the health-food store, and picked up some Venus blades while I was at the drugstore this afternoon!

(Not that I’m a particular fan of soy milk OR razorblade corporations, but I’m guessing that there will ultimately be more buycotting than boycotting going on, and I’m anticipating lots more testerical screaming from these shitgibbons as a result.)

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