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Roosh V gives up: With no one paying attention to him any more, the pickup artist puts down his flagship website

Roosh V, sadly realizing his 15 minutes are up

By David Futrelle

Roosh V is having another sad. Just three weeks after Amazon stopped selling nine of his books, the date rape expert, baking enthusiast and former Most Hated Man in the World has decided to shut down his flagship Return of Kings website. In a post on the site today, Roosh announced that

I’m putting ROK on an indefinite hiatus so I can take a break from the daily grind of maintaining the site. I don’t know when the hiatus will end.

The reason? A mixture of deplatforming and nobody giving a shit about him any more.

The first factor for this hiatus is that site revenues are too low. We’ve been banned from Paypal and countless ad partners, which forced me to lay off the site editor last year and also lower payments to regular contributors.

Huh. Apparently deplatforming hate sites works.

This started a negative spiral of declining content quality, site traffic, and revenues.

“Declining content quality?” Dude, the “content quality” on Return of Kings was a big fat zero to begin with. How exactly can something get worse than worst?

Even the beloved comments section, which many see as the highlight of ROK, was badly hit when Disqus banned us. Currently, ROK receives half the traffic of its peak and less than one-fifth of the income.

Your schtick has gotten old and tired, dude.

The second factor is that I’m burned out. Keeping ROK updated, writing books, posting articles on my blog, doing live streams, and maintaining the forum has put too much on my plate.

Aw. Work is hard.

Out of everything on that list, working on ROK has become my least favorite activity because duties are centered more around editing other people’s work than creating my own.

I can see why he might feel burned out editing crap for his crap site every day. I feel tired just skinning the headlines on Return of Kings.

I’m sure many of you understand that we are in the early stages of a censorship wave that will sweep through society. Scoundrels like myself get banned first, and then soon the hammer will come down on anyone who dares to share the truth. 

Roosh wants us to believe that “censorship” — by which he means getting kicked off of platforms like PayPal for violating their rules on hate speech — is driving him out of business. While it’s certainly true that deplatforming makes life more difficult for hate-speechifiers like Roosh, that’s not why his traffic is down.

No, that slump in traffic is far more likely to be the result of two other factors. The first has nothing to do with Roosh himself: the fact is that traffic has fallen considerably at independent media sites across the political spectrum due in large part to changes Facebook has made since the 2016 election to the way it handles its news feed. (Indeed, Facebook used to be the single biggest social media source of traffic for We Hunted the Mammoth by far, but now it’s been overtaken by Twitter. )

But I’m guessing that most of the fall in Roosh’s traffic can be attributed to the fact that people — Roosh fans and Roosh critics alike — have just gotten sick of his shit.

Roosh first gained notoriety as a pickup artist selling a distinctly rapey kind of dating advice, winning himself worldwide infamy after a supposedly satirical article calling for the legalization of rape on private property. For a time, Roosh was able to successfully monetize his notoriety with endless outrage-by-the-numbers clickbait articles on Return of Kings.

But ultimately it became clear to his fans and critics alike that the profoundly unoriginal Roosh had run out of things to say, and they stopped paying attention to him. Even his publicity stunts don’t garner him any publicity any more. It’s hard not to be reminded of the famous Onion headline: “Marilyn Manson Now Going Door-To-Door Trying To Shock People.” 

The weirdest thing about Roosh’s decline and fall is that it’s not like misogyny has gone out of style. To the contrary. While Roosh bemoans the unfairness of a world that no longer cares what he says, Jordan Peterson is soaking up all the attention once given to Roosh and then some; meanwhile, other internet misogynists who came up alongside Roosh — most notably Mike Cernovich and Stefan Molyneux — seem to have little trouble getting people to listen to them. The difference? For better or worse, these guys know how to keep it fresh.

Hopefully all of these terrible men will end up no more than footnotes in hisotry. In the meantime, let’s wish Roosh Godspeed on his journey to oblivion.

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Dormousing_it
Dormousing_it
1 year ago

I checked out RoK a little while ago, just to see the depths to which it had sunk. My 2 favorite article titles are: “35 Pretty Girls Who Became Fat and Ugly” and “If You Hate the Patriarchy, Give Us Back Our Electricity”.

I realize I may have given him views, but if the site is dead…

@Kat:

One of my favorite Urban Dictionary entries is for the phrase “Ketchup Dick” – a volunteer firefighter. I laughed guiltily, given that I may one day need their services.

Oh, and like I mentioned above, there’s always the bake sale idea. Maybe his mommy will help.

Yamara
1 year ago

@Katamount

A wide net, but a narrow cast: Anyone not for white male supremacy. As weirdwoodtreehugger pointed out, Roosh may have found himself proscribed by those standards. Especially by the ‘miscegenation’ crowd.

Cindy
Cindy
1 year ago

@Katamount

Yuuuup. Much like crank magnetism, bigotry magnetism is a thing.

Scildfreja Unnyðnes
Scildfreja Unnyðnes
1 year ago

It’s amazing how little this matters now.

I mean, imagine if this happened three years ago. We would’ve had a week-long celebration. The comment thread would be a thousand long by this point. It would’ve been a party. Now? Who cares, there are so many more important things.

I guess it makes sense – it’s been a long, slow slide into irrelevancy for Elam and Roosh and their unwashed ilk. This is just the footnote showing the end of that era.

On to the next! Let’s make the Alt Right the next footnote to plant in the ground.

Lumipuna (nee Arctic Ape)
Lumipuna (nee Arctic Ape)
1 year ago

I understand Roosh is still trying to drag on his “ebook hustle”, promoting himself on a personal blog and some obscure community forum. ROK was less directly related to himself, so it’d make sense to handle it as a separate (now undeniably failed) enterprise.

Robert
Robert
1 year ago

This reminds me of a depressing article I read a while back about the comedian Gallagher. He was depicted as trying to keep his performing career going, despite an increasingly obvious lack of interest by the potential audience. As Robert Frost put it in “Provide, Provide”:
“No memory of having starred
Atones for later disregard
Or keeps the end from being hard.”

Pie
Pie
1 year ago

@Katamount

Hmmm… as much as I’d like to join in on the schadenfreude, I can’t help but be a tad concerned. Because as Dave points out, the only reason Roosh failed really, beyond sheer laziness, is that he didn’t diversify his hate portfolio. If he had broadened his appeal into the anti-Semitism, Islamophobic anti-immigrant animus and transphobia, he might have been able to keep up a Patreon following (unless he was banned there too).

As WHTM posts passim have documented, he did try and expand into other flavors of bigotry… he just a) wasn’t very good at it, b) he just wasn’t white enough and c) he tried to claim he was a muslim to cast his detractors as islamophobic bigots.

Here’s a few from the archives.
https://wehuntedthemammoth.com/2015/12/20/roosh-v-hates-muslims-loves-ancient-muslim-wisdom-on-feral-unconstrained-women/
https://wehuntedthemammoth.com/2015/08/13/roosh-v-prepares-for-toronto-by-pretending-to-be-muslim-urging-followers-to-have-sex-with-feminists/
https://wehuntedthemammoth.com/2016/02/24/roosh-v-shocked-to-discover-that-white-supremacist-movement-is-full-of-white-supremacists/comment-page-1/

Dormousing_it
Dormousing_it
1 year ago

@Robert:

His act was stale when I was in junior high. It took me a few seconds to remember that he was the smash-o-matic guy, who crushed watermelons during his act.

jfredlee
1 year ago

Hey, Karma’s a cold-eyed bitch, eh, Roosh V? I would tell you that you’re in my thoughts & prayers (Hell, I even did THAT for Ted Cruz.) But there are s-o-o-o many other people and sites worth emoting over, that…well, I just don’t have ANY fucks to expend on your behalf.

Bina
1 year ago

@Dormousing_it:

My 2 favorite article titles are: “35 Pretty Girls Who Became Fat and Ugly” and “If You Hate the Patriarchy, Give Us Back Our Electricity”.

Snurk. Well, I know one man who’s aging very poorly, even if he’s not fat yet (hi, Roosh!), and as for electricity, I wasn’t aware that it was theirs. As I understand it, the stuff occurs in nature and can be readily generated by anyone with the proper equipment, as many off-grid friends have pointed out to me.

There’s a reason that site is dying, and it’s not because the alt-righturds stole its thunder. I don’t suppose I’m spoiling anything when I say it never possessed so much as a dim, distant rumble of thunder to begin with.

Also, it seems to me that the majority of men are going with progress, rather than this whole “me Tarzan, you should count yourself lucky” regression. Or at least the ones I’d rather hang out with are…

weirwoodtreehugger: chief manatee

I think all those articles on how Trump supporters can’t find dates have falsified once and for all the “chicks only date assholes” hypothesis. It’s got to make the promises of PUA ring even more hollow now that everyone knows that women actually aren’t pining away for angry misogynists.

Z&T
Z&T
1 year ago

@ Gijoel, &
@ Nikki,

“Kiss him goodbye” alternative lyrics:

Marijuana,
Marijuana,
Hey hey hey
Get high!

In case anyone hasn’t heard this version 😀

Pseudonym
Pseudonym
1 year ago

Some part of me was hoping that the breadmaking thing might signal the start of Roosh actually doing something useful for a change. But no.

Ari
Ari
1 year ago

This is actually huge.

Sir Hasbeen Roosh
Sir Hasbeen Roosh
1 year ago

I can’t help but wonder if Roosh’s announcing his hiatus was also a furtive attempt to see how much outrage it would create. Maybe he was hoping that news outlets everywhere would go “Roosh is stopping indefinitely, come back!!”. Maybe his “indefinite” hiatus will depend on how much interest people show during his absence, and if no interest is garnered, then maybe “indefinite” will turn into “permanent”, at least I hope so.