Year: 2016

So the alt-right now has a semi-official logo, introduced to the world by Richard Spencer, the guy who came up with the term in the first place, at a weird press-conference/debutante ball for the Nazi-based movement in Washington DC on Friday.

Here it is:

Spencer, who designed the logo himself, “said it had a young, futuristic look, in contrast to the flags and eagles that adorn the logos of the past,” according to Mother Jones.

But one aspect of the logo unintentionally recalls a rather memorable bit of white supremacist branding from years past — the infamous KKK hood. So I’ve taken the liberty of photoshopping-up what I think is a far more honest logo, which you can see at the top of the post.

It’s hard to overstate just how weird the press conference seems to have been. Its location was secret, so reporters had to go to another location first to learn where it really was — a technique popularized by raves in the late 80s and 90s.

“Reporters covering the event were instructed to go to the entrance of the Old Ebbitt Grill, near the White House,” Mother Jones notes.

There, they would encounter a man in a charcoal suit and brown tie who would reveal the new location of the conference. 

During the press conference itself, Spencer proudly declared that the alt-right was free of “cucks,” and waxed poetic about what the world might be like if people like him ran it.

“If the alt-right were in power, we would all have arrived here via magnetic levitation trains,” he told the crowd, according to Mother Jones.

We would have passed by great forests and beautiful images of blond women in a wheat field with their hands, running them through the wheat.

Keep dreaming, dude.

But feel free to use my improved logo!