Yesterday, as Gawker staffers drowned their sorrows in whatever booze they could get their hands on at a bare-bones farewell party of sorts for the once-mighty, now bankrupt internet media empire, a new site bearing the Gawker brand introduced itself to the world: The Cuck, a “new pop-up bespoke men’s interest site, for men.”
If the timing and the title weren’t enough to clue readers in to the fact that The Cuck was a joke, a quick glance at the official announcement should have convinced all but the dullest readers of this fact:
Sex, dating, clothes, relationships, politics, sex, women—men have opinions about all of these things. And yet, there’s nowhere on the internet where you can go to read them. That changes today. …
The Cuck is a site dedicated to exploring modern masculinity in all its myriad forms, and over the next few days or until it is apparent that we have not been able to attract a really loaded sponsor (P&G please call us back), you’ll hear from some of the most thoughtful men—and non-men—working in media (Gawker Media, specifically) today.
The first story to go up on the new site? A comically overwrought essay on The Politics of Sitting Down To Pee.
Basically, The Cuck is a dig at New York magazine’s short-lived Beta Male site, which launched and folded earlier this year, with a nod at the idiots on the far right who’ve turned “cuck” into this year’s most embarrassing insult. (Embarrassing, that is, to those who use the insult, not those on the receiving end, who couldn’t care less.)
So, everyone got the joke immediately, right? Well, no.
On Twitter, an assortment of the sort of idiots who think “cuck” is a killer insult proudly announced their gullibility to the world; some of them even managed to work in gratuitous plugs for Donald Trump.
THIS IS AN ARTICLE FROM A SITE CALLED "THE CUCK" OWNED BY GAWKER. I REPEAT: THIS IS NOT A PARODY OR SATIRE. pic.twitter.com/d36uNNc7Gj
— maritan (@maritanlive) August 10, 2016
Owning it doesn't give you power
— Reactionary, MBA (@AltJewish) August 10, 2016
GAWKER HAS A NEW BRAND
THEY LITERALLY NAMED THEMSELVES "THE CUCK"
THIS IS NOT A DRILL
— Jayngfet (@Jayngfet) August 11, 2016
For god sake Gawker, you're not gonna take back cuck, people won't be using cuck as a term of endearment any time soon.
— Patch (@SoulPatchanBuff) August 11, 2016
This exists because mankind deserves only pain and death. God has abandoned us all and we deserve it. https://t.co/Wszdxi1hQ4
— takashi I hate everything yamamoto (@drunkenalpaca) August 10, 2016
Gaslighting a media outlet into thinking that Cuck could *ever* be something other than a perjorative… pic.twitter.com/gfOb9Lvl1s
— Boyd Cooper (@Crud_Bungler) August 11, 2016
— Reactionary, MBA (@AltJewish) August 11, 2016
The Cuck site isn’t all that funny, honestly. The real humor comes from all the idiots who don’t get the joke.
Having fun searching "Gawker" & seeing all the altright dingalings circling so close to realizing The Cuck is a joke pic.twitter.com/rsMMxPpfaZ
— Masaiism-Lowryism (@Cam_Oflage) August 10, 2016
So close, yet so far away.