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Pickup artist “Heartiste” seems to think the notion of “playing hard to get” was his idea in the first place

The combination of
The combination of “playing hard to get” and Dacron slacks once again proves irresistible to women.

Heartiste — the pompous racist shitbag and alleged pickup artist of great renown —  is feeling a bit boastful again.

In a post yesterday, he links to a two-year-old Business Insider post with the clickbaity title 12 Scientifically Proven Ways To Make Yourself More Attractive To The Opposite Sex. He’s interested in Scientifically Proven Way #8: “Men should play hard to get.”

The sciencey “proof” of this old saw comes from a 2010 study of, you guessed it, college undergraduates. As Business Insider’s Megan Willet summarized it, “the study suggested that if men hold back some of their feelings at the very beginning, and create some mystery, he’ll be more likely to hook a member of the opposite sex.”

The Business Insider piece also suggests eating fruits and vegetables, keeping your teeth white, and, if you’re a woman, wearing red lipstick.

Somewhat odder suggestions: women should talk in a higher voice and men should wear a T-shirt. That is, a shirt with a giant letter T on it. Apparently, according to some study from researchers at Nottingham Trent University that I’m not going to bother to read, women find men with giant T’s on their shirts “12% more attractive,” because the T creates the illusion of broader shoulders and a thinner waist.

In other words, as is often the case in such articles, the “scientific” advice is either trite, blindingly obvious or kind of silly.

But Heartiste thinks that this whole “playing hard to get” thing is quite the revelation.

He also seems to think it was … his idea in the first place.

The mainstream media have been reading CH. “Men should play hard to get.” Glad to see the Rude Word of Game is finally penetrating block-like skulls.

Yes, dude, I’m sure this two-year old article referencing a five-year-old study that seems to reaffirm a “Game” principle that probably dates back to prehistoric days is the result of people reading your idiot blog.

I mean, my fucking cats understand “playing hard to get.”

This isn’t the first time Heartiste has tried to claim some bit of conventional wisdom as a Heartiste Original.  I called him out a couple of years back for claiming he had “introduced”‘ the idea of sexual market value, which led to this highly edifying Twitter “debate.” (Sorry about the duplicate tweets; that’s just how Twitter handles embedding.)

I noted that the term “meat market” was a common way to describe singles bars, and pointed out that really, the whole “dating world = marketplace” equation was “a commonplace notion that no sensible person would claim they’d thought up or popularized recently.”

Ah, well, I amuse myself at least.

And speaking of amusing: I also just discovered this definition of Sexual Market Value on Urban Dictionary; not only is it much more entertaining than Heartiste’s version, but it was also posted a year before Mr. H claims he “introduced” the idea.

TOP DEFINITION     Sexual Market Value Ones Sexual Market Value can only be found by using this simple easy to use equation.   ((Attractiveness) + ((4x)Socal status) + (Style)) - ((Nose Length) + (Weight) + (C) + (-Height))= Sexual Market Value   When (C) equals car type  Truck = 30  Car = 20  Suv = 10  Hybrid = 300  Motorcycle = 0  Vespa = 600  Van = 25  Classic Car = 5  Dune Buggy = -42

After doing the calculations, I find that my SMV is 7.37482 pounds per square inch (of nose).

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Aunt Edna
Aunt Edna
9 years ago

Ha! Ninja’d by Flora. Serves me right for not refreshing the comments.

Lady Mondegreen
Lady Mondegreen
9 years ago

Oh gawd, that Twitter conversation slayed me.

And that’s why they hate you, David. If there’s one thing narcissistic assholes can’t stand, it’s being laughed at by people who are demonstrably smarter and funnier than they can dream of being.

Bina
Bina
9 years ago

The concept behind the “sexual market value” goes back at least to 1996. In the May 1996 issue of the Quarterly Journal of Economics, there was a paper that, in the course of analyzing the uptick in out-of-wedlock births, frames sex as an economic transaction between men (who provide money that women want in order to securely raise children) and women (who provide sex that men want). The terms “sexual marketplace” or “sexual market value” are not used, but anyone with any sense can read it and see that what the article talks about is a market model of sex. It does talk about “game,” though … game theory, that is.

I reckon Heartiste needed to make sure that concept had properly aged before he jumped the bandwagon, like fine cheese or whine.

Either that, or he read a dumbed-down account of it in some bizmedia rag, and promptly decided to dumb it even further down, and put his own dime-store psychological spin on it so that other suckers — er, pickup artistes — would buy what most of us have the good sense to snort derisively at and put back on the shelf.

Which, come to think of it, is where HE belongs, too.

Lea
Lea
9 years ago

Talk about entering a battle of wits unarmed. You slay me, David. These dorks really do not know what to do with you. They are so accustomed to their fellow fragile man-babies that they are utterly flummoxed as to how to respond to you. “You’re fat!” really is the hardest punch they can throw and my cat’s little powder puff paws could strike a more palpable blow.

Bina
Bina
9 years ago

As a result of this on air confrontation, one of the sexist troglodytes lost his job.

Yay! And about time something like that happened. Maybe now, random bozos will think twice before mike-jacking a working reporter in the field.

Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
9 years ago

I just saw in the teaser for The Nightly Show that George Zimmerman got shot at during a road rage incident. The glass window of his car broke and hurt his face when the bullet passed through.

The guy involved, Apperson, says that Zimmerman was waving a gun in his face first and shot in self defense. Apparently, Apperson called 911 on Zimmerman twice for threatening behavior and had a littler verbal altercation with him.

http://i.giphy.com/iaBiPW3vAOi0E.gif

Paradoxical Intention
9 years ago

Zimmerman’s been in a lot of shit with the cops and stuff, especially as of late. He’s a very nasty human being and he’s reaping what he’s sown.

Though, I hope he reaps it before he murders some other poor child.

Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
9 years ago

Another poor child you mean. >:(

Mikki
Mikki
9 years ago

Everytime I read Heartiste’s posts, I read them in Ricardio from Adventure Time’s voice.

Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
Banana Jackie Cake, the Best Jackie and Cake! Yum! (^v^)
9 years ago

@Mikki

He was voiced by George Takei.

You should not be imagining George Takei voice as his.

Lady Mondegreen
Lady Mondegreen
9 years ago

Re George Zimmerman’s latest bullshit–here’s some schadenfreudelicious hilarity:

http://www.awesomelyluvvie.com/2015/05/george-zimmerman-shot-face.html

sn0rkmaiden
9 years ago

@Bina, yes I was wondering why the sirens were all in uniform. And why is one of them biting his knee? To show that dacron is nibble proof?

That image is actually pretty disturbing, judging by how miserable the guy looks I’d say those girls need to be pulled up on their boundary issues.

sn0rkmaiden
9 years ago

I just read up on that incident with the reporter in Toronto, good for her for going after them and showing how utterly mindless their actions were. Of course now someone’s gotten fired over this the manosphere will be hailing him as a martyr to freeze peach.

Moggie
Moggie
9 years ago

Alan Robertshaw:

It may well have that meaning elsewhere over your side of the pond. Over here it originally meant ‘pimp’ or any man who essentially mooched off of women. It’s still sometimes used with that connotation e.g if a bloke won’t get a job “You still poncing off your girlfriend?” etc.

Also “can I ponce a fag?”, which means “could I trouble you for a cigarette?”

Alan Robertshaw
9 years ago

@ Moggie

Of course! You know, I hear that so often it doesn’t even register [usually the ‘bit of baccy’ variant]

Naomi Harvey
9 years ago

How does the term Sexual Market even exist? Having a calculator for it is even more disturbing. I need to go and look at kittens….

Falconer
Falconer
9 years ago

men should wear a T-shirt. That is, a shirt with a giant letter T on it. Apparently, according to some study from researchers at Nottingham Trent University that I’m not going to bother to read, women find men with giant T’s on their shirts “12% more attractive,” because the T creates the illusion of broader shoulders and a thinner waist.

Does this mean that if I wear a shirt with a giant picture of a Dorito on it, people will mistake me for Chris Evans?

ktrantingredhead
9 years ago

U r fat. There4 I win.

Bina
Bina
9 years ago

@Bina, yes I was wondering why the sirens were all in uniform. And why is one of them biting his knee? To show that dacron is nibble proof?

That image is actually pretty disturbing, judging by how miserable the guy looks I’d say those girls need to be pulled up on their boundary issues.

I’m guessing he’s miserable because synthetic fibres don’t breathe, and he’s sitting in a pool of his own butt-sweat. And because he thinks this whole he-man-in-polyester thing is ridiculous.

Falconer
Falconer
9 years ago

Harris Dacron slacks — for when you absolutely, positively have to deny her your vital essence.

(Is that three women or one woman composited in three times?)

Monzach
Monzach
9 years ago

@Falconer:

I’m actually going to say that it’s the same woman composited three times. All three ladies look so darned similar that it’s difficult for me to imagine that they’re not the same. I mean, it’s possible that they just used triplets, but my Occam’s Razor sense is pointing towards photo editing.

Also, am I the only one thinking of the whole “precious bodily fluids” rant from Dr. Strangelove?

Falconer
Falconer
9 years ago

@monzach — that’s what I was thinking about, except somehow I got “vital essence” instead of “precious bodily fluids”!

Monzach
Monzach
9 years ago

@Falconer:

“You can’t fight in here! This is the War Room!” My absolute favourite quote from that film. xD

Also, I just love your Cary Grant avatar pic.

Paradoxical Intention
9 years ago

I can imagine the reaction of the guy when the photographer told him what was up.

But, I took another look at the photo, and I don’t think it’s ‘shopped. I think it’s three girls who might all just look alike. My Graphic Design Sense isn’t tingling. : /

The girl at the guy’s left shoulder has slightly longer hair than the girl sitting at his feet, and while they’re all wearing the same outfit, I’m pretty sure their eyes are slightly different as well.

‘Course, I could be wrong. It’s happened before.

(Also, side note: I was playing a visual novel last night, and they take careful pains to not mention any product by name to avoid being sued or the like, and one character was taking photos of the protag, and said “I wish I could Illustrashop them!” because the protag has a huge scar that he got from protecting this girl years ago who years later brought him to this all-girls school to attend as a test so she can vouch for co-ed to save the school from bankruptcy, yadda yadda yadda.

I had a little laugh at the portmanteau of “Illustrator” and “Photoshop”, my favorite Adobe programs to work with.

As for the game: The story’s good, but the game itself is very lacking in action for my taste. It’s mostly just “Keep tapping the space bar until you get to one of four choices you can make through the entire game”, and I need my visual novels to have more choice than that.

But, still, it wasn’t too bad.)