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Is Rantic, the supposed viral marketing firm behind the Emma Watson nude pics hoax, still playing the internet like a fiddle?

EmmaYouAreNet.com now redirects to this site.
EmmaYouAreNext.com now redirects to this site.

So it’s official: the Emma You Are Next web site, which was threatening to release nude pictures of Harry Potter actress Emma Watson, is a hoax. The site now redirects traffic to the home page of something called Rantic, a mysterious supposed “social media marketing enterprise” with a reputation for hoaxes.

Rantic is now claiming that the real agenda behind its website was a noble one: to expose the evils of leaked celebrity nudes – and, by painting 4channers as the evil hackers behind it all, to get 4chan itself taken down.

And somehow, to do this, they had to threaten to release nude pics of Emma Watson? It’s like fighting death threats against women – by sending death threats to women. The idea that this is a feminist “false flag” — an idea already being floated in Men’s Rightsy circles — is plainly ridiculous. Rantic’s actions are about as unfeminist as its possible to get.

Indeed, it seems pretty clear that Rantic’s new site is as much of a hoax as its last one.

Rantic’s own, er, “explanation” for the Emma Watson site is a masterpiece of concentrated bullshit:

We have been hired by celebrity publicists to bring this disgusting issue to attention. The recent 4chan celebrity nude leaks in past 2 months have been an invasion of privacy and is also clear indication that the internet NEEDS to be censored. Every Facebook like, share & Twitter mention will count as a social signature — and will be step closer to shutting down www.4chan.org.

Nothing about this makes any sense whatsoever. How do you protect celebrities from threats by threatening a celebrity? How do you use the Emma You Are Next hoax to get 4chan taken down … when everyone now knows that you, not anyone on 4chan, was behind the hoax?

Add to this a call for censorship that seems calculated to enrage the internet masses, and it’s hard not to conclude that Rantic is still playing the internet like a fiddle. For what aim I don’t know. Maybe, like some Men’s Rightsers we could mention, they figure that bad publicity – scratch that, catastrophic publicity – is better than none.

That’s more or less what Business Insider has concluded. In a piece published this morning, BI’s James Cook writes

Rantic Marketing doesn’t exist. This wasn’t a marketing stunt at all, but a social experiment run by the most notorious gang of pranksters on the internet.  …

Rantic Marketing is a fake company run by a gang of prolific internet spammers used to quickly capitalize on internet trends for page views. The group go by a variety of different names. Collectively, they’re known as SocialVEVO … The only known video footage of the group is a rap song about pickles that they used dubious spam techniques to make incredibly popular. The song used to have over 8 million views on YouTube.

As for that supposed plan to shut down 4chan? It’s only served to rally 4chan’s defenders.

In any case, the best way to fight celebrity leaks isn’t to shutter 4chan. It’s to find and prosecute those who’ve hacked celebrity nudes (including photos of several young women who were underage when the photos were taken) – and those who’ve knowingly spread them around the internet.

It may be hard to find the original hackers, but it’s certainly not hard to find those who distributed the nudes. Hint: Look at Reddit. Hundreds of thousands of Redditors were involved in what became known as TheFappening, and Reddit itself apparently profited handsomely from the attention and traffic.

Though the original TheFappening subreddit was belatedly shut down, leaked celebrity nudes are still being distributed openly on Reddit. This is criminal activity. Enforce the laws.

And Rantic, whatever your game is — just. fucking. stop.

 

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katz
10 years ago

I’ve heard a few interesting hypotheses regarding the recent rise in severe allergies. One is that babies get so many vaccinations and boosters nowadays, that in some infants it overwhelms their developing immune system and makes it go haywire, so that it doesn’t recognize good guys from bad guys. By the time they’re a year old, they’ve had like fifteen different shots.

I freely admit that I haven’t read anything about that particular theory, but it really sounds like something an anti-vaxxer would have come up with.

Which, come to think of it, would make that a particularly easy theory to test: Just see if there’s a correlation between kids who have allergies and kids who are vaccinated.

katz
10 years ago

About gluten allergies: I think it’s becoming trendy because it’s being diagnosed more for real. Tons of people are discovering that they’re wheat-sensitive and are going gluten-free and feeling way better.

But other people are seeing the “gluten-free” label on more and more things and are getting the idea that it just makes the food healthier, like “no MSG”. I’ve definitely talked to people who thought of gluten as a generically bad food ingredient that everyone would be healthier by avoiding.

blahlistic (@blahlistic)

…not gluten intolerant. Hail seitan.

It's A Furret (@RicksWriting)

But other people are seeing the “gluten-free” label on more and more things and are getting the idea that it just makes the food healthier, like “no MSG”. I’ve definitely talked to people who thought of gluten as a generically bad food ingredient that everyone would be healthier by avoiding.

Then there’s “gluten free” on my bottles of shampoo.

kittehserf - MOD
10 years ago

GrumpyOldMan, I like that sign your son had! I’d substitute tea for beer and have the same one.

mildlymagnificent
10 years ago

I’ve had smokers tell me tobacco smoke could not possibly cause me to have an asthma attack.

Everyone should be careful about everything. I was at a BBQ lunch, sitting outside, a few of us were smoking and I was being extra careful about the known severe asthma sufferer in the group because I just presumed it would cause her problems.

Turned out that smoke didn’t bother her at all. (I should have realised, it was a BBQ after all. Smoky stuff everywhere.) The thing she was most afraid of was that someone would “freshen up” any of the rooms inside with an air freshener because she was known to drop like a stone when she inhaled the merest whiff of that.

katz
10 years ago

Then there’s “gluten free” on my bottles of shampoo.

I have a bottle of shampoo that says “Not for oral, opthalmic, or intravaginal use.”

kittehserf - MOD
10 years ago

I have a bottle of shampoo that says “Not for oral, opthalmic, or intravaginal use.”

Ewwwwwwwwwwww!

Newt
Newt
10 years ago

The stench when a smoker gets on a train (o hai, it’s illegal to smoke at rail stations

That’s the rule here – but at an unstaffed station, I’ve seen someone board the train, keep smoking and only throw the end out onto the platform when the doors start closing. Then blow out the final lungfull while walking down the train. You know there’s a rule, why do you go three steps beyond it and *then* stop?

kittehserf - MOD
10 years ago

Newt, urgh, that’s gross. I’ve seen plenty of cigarette butts in trains (and it’s been illegal to smoke in trains here for many years) but seldom see any fucker being that blatant about it. I do see them smoking even at staffed stations, though, which pisses me off even more because the staff do nothing about it. Or there are the idiots who stand on the shifting platform between carriages to smoke their precious precious cigarettes. Darwin Award material waiting to happen.

vaiyt
vaiyt
10 years ago

I remember the case of one news presenter that almost passed out live because of the smell of paint thinner in the recently reformed studio.

kittehserf - MOD
10 years ago

Gah, that would be bad!

Buttercup Q. Skullpants
Buttercup Q. Skullpants
10 years ago

I freely admit that I haven’t read anything about that particular theory, but it really sounds like something an anti-vaxxer would have come up with.

Yeah, it does have more than a faint whiff of Jenny McCarthy about it (though it is worth noting that some of the common infant vaccines are cultured using casein, soy, or eggs – so kids are being exposed earlier than parents might be aware of, and perhaps underlying allergies are showing up and being diagnosed earlier). There’ve been studies done by the NIH, but none of them have supported the vaccine theory.

I’m more inclined to think there might be something to the dry-roasting theory. Dry roasting involves high temperatures and chemical changes, and it’s the most common way of processing peanuts in the West. In the East, where there are far fewer peanut allergies, peanuts are more likely to be eaten raw, boiled, or fried.

Pocket Nerd
10 years ago
Reply to  katz

Thus Spake Zarakatz:

I freely admit that I haven’t read anything about that particular theory, but it really sounds like something an anti-vaxxer would have come up with.

It very likely is.

Which, come to think of it, would make that a particularly easy theory to test: Just see if there’s a correlation between kids who have allergies and kids who are vaccinated.

Actually, I know some statistical studies have been done on the topic. For example: Investigating whether allergy levels drop when vaccination levels drop. If vaccines cause allergies, then fewer vaccines should mean fewer allergies; allergy rates remained consistent even after vaccination levels dropped off, which strongly suggests vaccination is not a contributing factor.

I don’t know if much advanced research has been done on the topic, since it does not appear to be a fruitful line of inquiry.

maistrechat
10 years ago

Spouse has some pretty serious food allergies. They found out they were allergic to shellfish (later established as crustaceans-only, mollusks are okay) at a Christmas eve dinner when they were a child. Rest of the family told them to just “suck it up” and “stop being so whiny, it’s Christmas eve” and “just sit in the corner and suck on some ice”.

Needless to say, doctor was not happy with the family.

Spouse is also gluten intolerant, but they also have an allergy to tapioca – which is in virtually all of the gluten-free bread-y stuffs. I’ve imported a couple of gluten free cookbooks from France, they don’t seem to use tapioca much at all.

Regarding food allergies, while gluten intolerance is a big issue in the West, Japan has a growing buckwheat intolerance issue, which is virtually unknown here. Makes me wonder if there’s an environmental/dietary factor in the development of food allergies.

katz
10 years ago

I’m more inclined to think there might be something to the dry-roasting theory. Dry roasting involves high temperatures and chemical changes, and it’s the most common way of processing peanuts in the West. In the East, where there are far fewer peanut allergies, peanuts are more likely to be eaten raw, boiled, or fried.

This one doesn’t make sense to me either, because kids aren’t just allergic to roasted peanuts. Or is it a thing where dry roasted peanuts cause the allergy, but then any kind of peanut can trigger it?

LBT
LBT
10 years ago

RE: katz

I freely admit that I haven’t read anything about that particular theory, but it really sounds like something an anti-vaxxer would have come up with.

Yeeeeeah, I was thinking the same thing.

RE: It’s A Furret

Then there’s “gluten free” on my bottles of shampoo.

Well, if gluten can cause skin rashes in people… maybe that makes some kind of sense? I really don’t know much about whether the rashes are from topical or digestive contact…

LBT
LBT
10 years ago

RE: katz

Or is it a thing where dry roasted peanuts cause the allergy, but then any kind of peanut can trigger it?

Enh, we’re allergic to raw broccoli. Our mother is allergic to ALL broccoli, but started only being allergic to raw; the allergy apparently diversified over time, much to her dismay. (She actually LIKES broccoli.) So far, thankfully, we aren’t following in her footsteps; nevertheless, I try to avoid undercooked broccoli for fear I’ll ‘encourage’ the allergy in some superstitious fashion.

cloudiah
cloudiah
10 years ago

:: puts on librarian hat* ::

Skin contact with gluten containing foods and products has not been shown to cause DH [Dermatitis Herpetiformis] outbreaks.

This means I can still scratch my head in puzzlement over things like gluten-free shampoo or makeup — although DH sounds so painful that maybe people with celiac disease just don’t want to take ANY chances.

* This is my librarian hat:

http://3.bp.blogspot.com/-JVuwOuX5J5o/T8ceUPNJjYI/AAAAAAAABxo/chJffoxHBu8/s1600/hat2.jpg

LBT
LBT
10 years ago

Thanks cloudiah. That is a truly remarkable hat.

katz
10 years ago

Excellent hat.

Tracy
10 years ago

I would be a librarian if it meant I got to wear such a glorious hat!

Apparently gluten can’t be absorbed via skin, so I don’t worry much about it though I would avoid it in lipsticks. But I’m a big hippie who makes most of her own skin/hair stuff anyway, just for fun 🙂

My sympathies for those of you allergic or otherwise unable to use NSAIDS – that sucks.

Tracy
10 years ago

I would be a librarian if it meant I got to wear such a glorious hat!

Apparently gluten can’t be absorbed via skin, so I don’t worry much about it though I would avoid it in lipsticks. But I’m a big hippie who makes most of her own skin/hair stuff anyway, just for fun 🙂

My sympathies for those of you allergic or otherwise unable to use NSAIDS – that sucks.

blahlistic (@blahlistic)

One thing that ought to be looked at:

http://www.responsibletechnology.org/gmo-dangers/health-risks/articles-about-risks-by-jeffrey-smith/Genetically-Engineered-Foods-May-Cause-Rising-Food-Allergies-Genetically-Engineered-Soybeans-May-2007

Levels of one known soy allergen, trypsin inhibitor, were up to 27% higher in raw GM soy. In addition, although cooking soybeans normally reduces the amount of this protein, the trypsin inhibitor in GM varieties appears to be more heat resistant. Levels in cooked GM soy were nearly as high as those found in raw soy, and up to seven times higher when compared to cooked non-GM soy.

There is at least one protein in natural soybeans that has cross-reactivity with peanut allergies.[10] That means that for some people who are allergic to peanuts, consuming soybeans may trigger a reaction. While it is certainly possible that the unpredicted side effects from genetic engineering soybeans might increase the incidence of this cross-reactivity, it is unlikely that any research has been conducted to investigate this.

So…GMO foodstuffs might be the culprit, or they might be perfectly harmless. What they are is unmonitored and not thoroughly tested.

It might be hygiene. It probably is underlying genetic sensitivity.
It might be cigarettes over generations:
http://www.eurekalert.org/pub_releases/2013-03/labr-gch030313.php

One experiment I can think of to try: Try fecal transplantation from nonallergic people into ones with severe allergies, see if allergies are improved.
That’s the treatment for clostridium difficile, BTW.
Wow, I know a lot of…crap…

Phoenician in a time of Romans
Phoenician in a time of Romans
10 years ago

Tracy: I would be a librarian if it meant I got to wear such a glorious hat!

You can’t. We only give them out in special secret ceremonies where the prospective new librarian dedicates their soul to Thoth.