Apparently, to a lot of the regulars in the Men’s Rights subreddit — like the hundreds who upvoted a post of this picture — the notion that men should raise their sons to respect women as equals is nothing more than foul propaganda and MISANDRY of the highest order.
And seriously, those guys in the poster look like total White Knight Beta Manginas.
Some of the Men’s Rightsers were especially offended by the white ribbon at the bottom of the poster, which they saw as a vaguely sinister reminder of a World War I campaign to shame British men into enlisting in the army. Because suggesting to your sons that boys and girls should be treated equally is the same as being guilt-tripped into becoming cannon fodder:
Others used the poster as an opportunity to rail against … marriage. The top comment in the thread, as I write this post, is this one.
Elezeid expanded on this theme:
Caspian_Drifter responded to the eeeevil poster with a rhetorical question that unintentionally helped to underscore the whole point of the campaign in the first place:
Seriously, ladies, why do gals like to go on and on about “equality” so much when your ladybrains weren’t even smart enough to come up with the idea in the first place? I mean, really, you ungrateful gals, you have a man/men to thank for that.
If I remember correctly, it was T. Reginald Equality who came up with the idea, with some help from his brother Ned (who suggested that he name it after himself).