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Heartiste: Men need to be able to hit their mates in order to “retain” them

A better way to retain your mate: Be a sharp-dressed man.
A better way to retain your mate: Be a sharp-dressed man.

You may know Heartiste as a reactionary, misogynistic, proudly racist dispenser of manipulative, sometimes abusive dating advice to would-be “alpha males.”

Did you also know that he was an open advocate of domestic violence against women?

Well, I didn’t, until a friend pointed out a strange little exchange on his Twitter account the other day.

Last Tuesday morning, apropos of nothing in particular, Heartiste made the following pronouncement:

When someone asked what sort of threats he meant, he elaborated:

The latter three items on the list (“Abandonment. Shame. Ostracism”) are standard techniques in Heartiste’s dating strategy, but the open advocacy of violence is, I think, new.

In addition to being repugnant, Heartiste’s argument here doesn’t even particularly make sense. Essentially, he seems to be saying that men need to be able to hit women to keep them in line so that they won’t have to … hit women to keep them in line.

Also, the phrase “mate retention strategy,” apparently popular with Evo Psych types, gives me the creeps. I’m pretty sure the best “mate retention strategy” is to be the sort of person your “mate” wants to be in a relationship with.

I did a quick search for the phrase, and found numerous references to two academic studies. One suggested that some women fake orgasms as a “mate retention strategy.” Another possibly more revealing one claimed that men of “low mate value” often insult their mates to lower their self-esteem so they won’t feel confident enough to leave. That seems more or less in line with what Heartiste’s general approach. And certainly, by any reasonable definition of the term, Heartiste and his followers are some pretty “low value” people, both as “mates” and as decent human beings generally.

I also found this reference to research by Evo Psych big daddy David Buss suggesting that violence — surprise! — isn’t actually a particularly effective “mate retention strategy.”

Also, beating up your mate is, you know, just generally a pretty shitty thing to do.

If Heartiste takes his tweets down, I’ve got screenshots.

EDITED TO ADD: Heartiste has really been going wild with the Twitter lately.

Here he claims to have invented the term “hivemind.”

After I pointed out that this belief was delusional, he suggested that I kill myself. Very alpha!

He’s also been on a bit of a racist rampage, posting lots of stuff like this:

See also here, here, here, here, and here.

Phrasing your racism in pseudoscientific terms doesn’t make it right, dude. It just makes you a pretentious racist.

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guffaw-ferrets
guffaw-ferrets
11 years ago

Well, I would say that “Fatrelle” is the dudes making fun of David for something about his appearance (for all intents and purposes, something benign that he can’t/doesn’t wish to/shouldn’t be pressured to change). “Fartiste” is making fun of Roissy for something horrible about his personality (something he can, should wish to, and should be encouraged to change).

Unless, of course, Roissy does in fact suffer from constant, uncontrollable, literal flatulence. Which I don’t really want to think about right now since my stomach is already a bit churny due to the heat here.

tedthefed
tedthefed
11 years ago

Eh, I teach a little evopsych in my intro social psychology class. Thing is, it’s necessary in research, because without that theory underlying things, it’s impossible to say thar any given human tendency or phenomenon has a function. Like, you couldnt say “fear exists to draw attention to present danger.”

And the truth is, mooossst researchers with an interest in evopsych are not too bad at avoiding the naturalistic fallacy, particularly when it comes to attraction. I blame pop psych, particularly Steven “modern art is less evolved than rennaisance art” Pinker.

Gillian
Gillian
11 years ago

“Fartiste” is making fun of Roissy for something horrible about his personality

To me, it accurately refers to his habit of spewing noxious hot air on a regular basis to the distress and disgust of all exposed to those emissions…

Tulgey Logger
Tulgey Logger
11 years ago

Fartiste: The Story of O, Uh, The Dog Did That

Argenti Aertheri
11 years ago

AbominableSnowPickle — I hope you aren’t all squee’ed out, because we have a Welcome Package!

And Fartiste is a fart joke, Fatrelle is a fat joke. So yeah, I’m going to call Fartiste acceptable humor and funny.

Pay attention trolls, he’s Fartelle not Fatrelle! XD *is avoiding data*

LBT
LBT
11 years ago

Wow, so many new people. How bamboozling!

Also, ‘evolutionary arms race’? REALLY? I didn’t realize that with seven billion of us fuckers, our reproduction rate was so low that only assholery will save the world.

katz
11 years ago

I am personally not a big fan of making up insult versions of people’s usernames, though I don’t mind those that are actual in-jokes based on the person’s behavior and (especially) history on this site (eg “Milkslave”). But to each his or her own; I don’t think it’s inappropriate to insult people that way, if you want.

chibigodzilla
11 years ago

Also, ‘evolutionary arms race’? REALLY? I didn’t realize that with seven billion of us fuckers, our reproduction rate was so low that only assholery will save the world.

I wonder if telling them about duck reproductive organs would strengthen or weaken their feelings about “evolutionary arms races”

BabyLawyer
BabyLawyer
11 years ago

If only Fartiste was a silent fart. Sigh; a girl can dream.

Tulgey Logger
Tulgey Logger
11 years ago

Calling it an “evolutionary arms race” doesn’t make sense, except in that the Fart Artiste, and PUAs in general, view sex, romance, and coupling as a zero sum game in which they must feel they have defeated their partners.

Argenti Aertheri
11 years ago

How about cory sex? Starts with something akin to fishie oral, and being fucking weird she then passes the sperm quickly through her to fertizile the eggs. Which she then sticks to things. (Too bad my albino male seems to be sterile and none of the panda cories survived the first week and now I have fucking ich. Ick.)

BabyLawyer
BabyLawyer
11 years ago

*were. Fuck you, subjunctive!

And as to the substantive debate about calling him Fartiste, my $0.02: Toilet humor is always relevant and always hilarious.

Argenti Aertheri
11 years ago

That was directed at chibigodzilla >.<

AbominableSnowPickle
11 years ago

Argenti: I had forgotten about the Welcome Package!! And I get to get it! Eeee!
I’ve been lurking for a reeeaaally long time, so it’s both scary and awesome to de-lurk at last! it’s just more proof as to how different this community is than any other online thing I’ve done in the past. I am a happy girl today^.^

Also, ‘Fartrelle’ made my choke on my juice and scare the cats, so there’s that^.^

Detached
Detached
11 years ago

Abusing people to keep them? It’s a shame people actually listen to him.

freemage
freemage
11 years ago

On Fartiste vs. Fatrelle:

1: As noted, there is a distinction between mocking conduct (“Fartiste”) and mocking appearance (“Fatrelle”).

2: In addition, there’s also a difference between mocking a pseudonym/handle and an actual given name; the latter is far more personal of a dig, since it is tied directly to their broader identity.

So I’d be far less prone to approve of a pun on “Roissy”; while “Fartiste” may be a bit infantile, it’s very much focused on his online identity and writings. If anything, by targeting the ‘nym, it becomes very clear where the critique is being directed.

freemage
freemage
11 years ago

AbominableSnowPickle: Welcome aboard!

Tulgey Logger
Tulgey Logger
11 years ago

@freemage, it’s not clear that Roissy is Heartiste’s real name. There’s a clear reference to chateau Roissy, a location in the famous BDSM book “The Story of O”. Unless I saw his ID, I’d be fine with punning on mossy Roissy’s PUA chateau fantasies.

freemage
freemage
11 years ago

Tulgey: Ah, I had not realized that. The point still stands, I think, even if the example was flawed.

MaudeLL
11 years ago

To me, it accurately refers to his habit of spewing noxious hot air on a regular basis to the distress and disgust of all exposed to those emissions…

Touche!

Just to be clear, I’m not offended by Fartiste in any way. I make childish jokes about MRAs all the time because the giggles.

On the ‘evolutionary arms race’ thing… Pretty much sums up Roissy’s ignorance of evolutionary theory. (hint: it’s not a ladder)

katz
11 years ago

Abominablesnowpickle, you’re acting awfully happy given that everyone knows that we immediately tar all new posters as trolls and insult them until they go away.

melody
melody
11 years ago

I guess the survey worked? So, many folks delurking!
Yay, new voices.

chibigodzilla
11 years ago

@Argenti: That’s … different. But I suppose I don’t really know much about fish reproduction (except for salmon and even with them, it don’t really know specifics). I was kind of bewildered when I first learned about cloacal kissing. Just goes to show that even in nature PIV isn’t the end all be all.

Gillian
Gillian
11 years ago

ich. Ick.

Love. This.

(then again, I didn’t need to clean out the tank)