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creepy douchebaggery misogyny rape jokes rapey sexual harassment

Rape jokes: Not a good way to advertise vodka. Also, a non-apology is not a good way to apologize for using a rape joke to advertise vodka.

No thanks, Belvedere vodka. I think I’ll be going with pretty much ANY OTHER BRAND than you the next time I purchase vodka.

After a flurry of complaints online, Belvedere offered this “apology.”

Yeah, pretty sure “sorry if you were offended” does not count as a real apology. Neither does this: Belvedere Vodka, I’m sorry you’re so fucking clueless.

 

 

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viola
8 years ago

I feel sick.

Maya
Maya
8 years ago

Proof of the gynocracy’s oppression of men.

cloudiah
8 years ago

Rape culture? What rape culture?

Dani Alexis
Dani Alexis
8 years ago

I’m not “offended.” I’m “contemptuous.”

CassandraSays
CassandraSays
8 years ago

Consumer boycott until they post an actual apology, perhaps?

blitzgal
8 years ago

Between this and the story of the woman who has to pay spousal support to her convicted rapist ex-husband (convicted of raping HER, by the way), my disgust levels are just too high right now. I’m going to take a walk.

http://abclocal.go.com/kabc/story?section=news/state&id=8588878

ozymandias42
ozymandias42
8 years ago

It’s not even a good joke. LOL RAPE LOL HILARIOUS is just not funny, you know?

Kyrie
Kyrie
8 years ago

“Consumer boycott until they post an actual apology, perhaps?”

Then boycott forever probably. Has someone who did a non-pology ever apologized in a meaningful way after that? I doubt it, the point of this “I’m sorry you’re so sensible” apologies is to wash your hands and pretend it never happened in the first place.

Dracula
Dracula
8 years ago

Good thing their name is easy to remember. I’ll be sure to flip them off next time I’m in the liquor store.

cloudiah
8 years ago

I feel like I need to go back to that thread where we were posting pictures of our pets, but now I can’t remember which thread that was…

hellkell
hellkell
8 years ago

Damn, Belvedere, we used to be cool. Now we have to break up and it’s not me, it’s you.

Holly Pervocracy
8 years ago

As with most rape jokes, it’s barely even a joke. I guess there’s some vague wordplay in “goes down”? But the real joke is just “Rape! Ha!”

I think they’re trying to court the (sadly large) “well, I think it’s fine because I have a sense of humor, hmmph” market.

Lady Zombie
Lady Zombie
8 years ago

So what were we supposed to take away from this ad? If getting her drunk with our vodka doesn’t work there’s always rape?

Were the ad execs drunk when they concluded this was a hilarious ad and gave it the green light?

Helen
8 years ago

Looks like portrayals of women in adverts is set to go back to beyond 1970’s standards.how disgusting.

Wetherby
Wetherby
8 years ago

It’s basically the same joke that fuels Viz comic’s long-running “Up the Arse Corner”, but it just doesn’t work in the context of trying to sell alcohol.

Crucially, the surreal absurdity of Viz‘s approach is missing – what they do is take pretty well known images like this still from Casino and… well, that’s all they do: their mere inclusion in the Corner provides the punchline.

Kyrie
Kyrie
8 years ago

cloudiah: I’m pretty sure it’s every thread you want. Here is to fix hurt brains:
http://tinyurl.com/yegvy5s

cloudiah
8 years ago

Aw! Too much cute!

TheNatFantastic
8 years ago

Oh yuck. I’ve been trying to avoid horrible sexist things like this (and this abject fuckery: http://www.guardian.co.uk/world/2012/mar/23/abortion-what-children-schools) because I’m in a really happy, excited mood.

But I guess the world is just conspiring against nice people.

Here is a picture of my old cats. They were in lurrrrve:

cloudiah
8 years ago

Two kitties in love, such a beyootiful thing.

cloudiah
8 years ago

This video makes me laugh so maybe it’s a good brain-washer after that terrible Belvedere tweet:

Shadow
Shadow
8 years ago

Belvedere!! Aww man, that used to be my treat :'( It’s never the shitty ones

TheNatFantastic
8 years ago

I don’t even like dogs but a) this is adorable and b) I just saw what Owlyslave posted on the other thread, so I’m definitely team canine today:

Also, you’ve all seen Anti-Oppressive Baby Animals, right?

http://anti-oppressivebabyanimals.tumblr.com/post/19117190505/image-description-a-tan-and-white-corgi-puppy

jumbofish
8 years ago

I..um…wow….

*looks at cute animal videos*

Integral
Integral
8 years ago

Anyone have any good vodka recommendations that aren’t this one?

emenihta
8 years ago

yes, let’s cleanse our palate of this putrid bulls**t!

http://www.bellagiopersians.com/clients/85218/5752803_org.jpg

🙂

TheNatFantastic
8 years ago

@Integral Stolichnya would be my recommendation if you’re looking for a widely available and decent commercial vodka. I, on the other hand, am both Eastern European and used to drinking paintstripper so have no such qualms.

abeegoesbuzz
abeegoesbuzz
8 years ago

I wonder if they’ll non-pologize to their fans who are fucking triggered by that ad.

If only I were privileged enough to be merely offended by an ad illustrating how terrifying rape is for the victim. Ahahahahahahahahahahahahahaha, rape. Say, that’s a little offensive, you guys.

Instead, the ad kinda makes me want to crawl away and hide under blankets for the next week. Is it supposed to trigger me into a heavy alcoholic spell, where I drink Belvedere vodka to numb the pain and dull my memories? Is that it? It’s less of an advertising failure and more like a personhood failure. I feel like there should be some kind of remedial How to Be a Person Who Doesn’t Completely Suck All the Time class that whoever thought that ad up and approved it is obligated to take before they’re allowed back into polite society.

Anthony Zarat
8 years ago

Trust the boob fools to call “all men are rapists” jokes MISOGYNY.

This is MISANDRY. Obviously. Clearly. Unambiguously.

Bigots.

Snowy
Snowy
8 years ago

Integral, I like luksusowa. And it’s gluten free, too.

CassandraSays
CassandraSays
8 years ago

Grey Goose is right in the same ballpark as Belvedere in terms of taste and quality.

cloudiah
8 years ago

Antz, who the fuck is getting raped in that picture? Take your misandry and shove it, you fucking bigot.

Wetherby
Wetherby
8 years ago

Antz, where in the ad does it claim or even imply that all men are rapists?

Do you normally assume that people in ads represent their entire gender?

If so, your head must be a very strange and confusing place.

Snowy
Snowy
8 years ago

Antz lol. Oh hey, how your FOREIGN BRIDE doing?

Kyrie
Kyrie
8 years ago

Antz, who the fuck is getting raped in that picture? Take your misandry and shove it, you fucking bigot.

This.
Plus the fact that you need to take a quick look at implications. When society say “men raping women is a problem” the conclusion is always “therefore women must live in constant fear, not wear clothes that might attract rapists, not drink because you’re gonna be raped, you should carry a weapon and learn karate, and not be out late,…” It’s not “therefore men should wear a blinder or they’ll jump on pretty girls, not go out at night so the streets are safe,…”
When a woman look at that picture, it might increase this little permanent fear: will I be raped by a stranger? Will someday a partner not take a no for a no? What do I risk if I go into that crowd, what are the chance I’ll get assaulted?*
When you watch it, what do you think? Do you wonder if all the sudden you’ll go rape someone? Do you fear you won’t be able to restrain yourself?


* actually that apply to everybody who, upon looking at this kind of image, feel this kind of feeling. Which I think, will be primarily women, but not necessarily all of them and not only them.

Crumbelievable
Crumbelievable
8 years ago

Yes, how dare we find misogyny in an ad that makes light of women being raped. The poor menz are the victims here. Idiot.

Shadow
Shadow
8 years ago

Re: Vodka

Bought some Pravda vodka for New Years, it’s surprisingly smooth tasting. And you have the staple of Grey Goose. Ciroc is also decent, though I was so hammered by the time I got around to tasting it that I may as well have been drinking engine oil, so take it with a grain of salt

Crumbelievable
Crumbelievable
8 years ago

I’ve never had Absolut, but their ad campaigns are actually funny and not based around some pathetic rape jokes so that’s gotta mean something

lauralot
lauralot
8 years ago

Antz, shut the fuck up.

cloudiah
8 years ago

The most pressing problem in the world is that no one respects men’s rights.

ozymandias42
ozymandias42
8 years ago

AntZ, let’s think for a moment. So you disagree with us about whether this is misogyny or misandry! However, is the important, bad bit here:

a) The people who agree with you that the ad sucks but disagree about why?
b) The people who actually ran the ad you find misandric?

It’s a), right? So shouldn’t you write to them, tell them it’s offensive and why, and stop buying their vodka? Or at least call THEM the bigots.

BlackBloc
BlackBloc
8 years ago

I’d break edge just so that I could boycott this brand by buying another brand of vodka…

Ok, not really.

Bostonian
8 years ago

NatFantastic, that is my new favorite tumblr!

felixBC
felixBC
8 years ago

I don’t understand how people can look at this ad, and then start rabbiting on about ‘giving them the benefit of the doubt’. She saw a spider! He’s just tickling her! Someone just took a silly stockphoto and stuck a caption on it–they didn’t mean it!

No. A team of advertisers got together and did this on purpose. They made a joke about rape, with the implication that whoever drinks this stuff is going to get oral sex, preferably roughly instead of smoothly, ie without consent and with violence and fear. And I’m betting they did a photo shoot specifically for this.

Think there was a single woman in the room for any of the meetings about this campaign? Let alone a rape victim?

Here’s the site you shouldn’t read the comments on: http://www.thejanedough.com/belvedere-rape-ad/

Oh, and here’s the advertising company:
Last Exit Agency, NYC http://www.lastexit.tv/
Think Belvedere will still be shown off on their site for much longer?

Xanthë
Xanthë
8 years ago

This is jaw-droppingly awful. As is the stupidity of AntZ, but that’s the usual demonstration of the lack of basic empathy and other human virtues routinely found in the MRM.

Fortunately I’ve always had different taste in vodka and will make sure to add Belvedere to my mental “Do not buy, even if it’s the only brand available” checklist.

Rutee Katreya
8 years ago

Zarat, does the planet you live on occasionally receive signals from Earth-212?

Crumbelievable
Crumbelievable
8 years ago

@Cloudiah:

David needs to use that picture ASAP.

pujeemuhs
pujeemuhs
8 years ago

felixBC – They took a screen shot from another unfunny dudebro rape joke video and then put the extra-rapish tagline on it. I think it might have been a crap parody. Still, no. I don’t think Belvedere has any women working for them in any influential capacity.

I’m sorry but dudes aren’t funny. They have no eye for the absurd. All they do is regurgitate bumper stickers.

felixBC
felixBC
8 years ago

@pujeemuhs “They took a screen shot from another unfunny dudebro rape joke video and then put the extra-rapish tagline on it. I think it might have been a crap parody.”

Really? Did they leave an actual frat boy intern in charge for the overnight shift on Facebook+Twitter?

pujeemuhs
pujeemuhs
8 years ago

@felixBC – I don’t know. I just saw the video linked on another blog. There’s a convoluted story to get the woman on the guy’s lap and then it’s all about his boner and he ejaculates at the moment the woman’s mother snaps the photo. HERRRP!
I assume some fanboy or ad agency “creative” put it together and Belvedere’s social media brohem put it twitter and facebook like a big douche.

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